Do the headlines about AI and job prospects have you a little depressed, confused, or even downright angry?
Join the club.
Gee, it’s almost as if it benefits the media and the AI companies for us to feel scared and powerless!
(It absolutely does.)
That’s why a few weeks back, Kate and I gave a free training on the state of the copywriting industry.
No speculation. No B.S.
And…not to brag…but after the training, one CCA student called me the GOAT (thank you, Alandria 🥰).
So, on this Build Your Copywriting Business podcast episode, we’re sharing this training with you.
We’re covering:
✅ The surprising stats that aren’t scary or sexy…so naturally they don’t make the news
✅ The 180-degree turnaround even the AI companies themselves have made
✅ What real copywriters are earning today (and gearing up to earn in the future)
Spoiler: things actually aren’t doom and gloom…
In fact, we’re entering into a whole new era for copywriting!
TUNE IN: Spotify | Apple Podcasts | Stitcher
Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[01:50] We share real insider insights from active industry professionals to give you an accurate, grounded picture of where the market stands.
[06:50] A break down on how frightening news stories and social media algorithms amplify extreme, isolated experiences while ignoring the silent majority of working writers. While AI poses a genuine threat to churn-and-burn content production, strategic marketing copywriters remain essential and highly valued.
[11:06] How major companies use “AI washing” as a convenient public relations cover to hide bad business decisions and routine corporate restructuring. A highlight on how one-off job loss stories get amplified online while thousands of active copywriters quietly continue doing their daily work.
[15:43] Recent statistics showing top tech firms, media companies, and AI creators offering multi-hundred-thousand-dollar salaries for skilled storytellers. Why the very companies building artificial intelligence are aggressively hiring elite human writers to craft their brand narratives.
[22:15] AI functions merely as a predictive word calculator that averages existing data rather than generating original, emotionally resonant concepts. While human writers build real human connections and distinct brand voices that predictive artificial intelligence cannot replicate.
[28:00] I recount my extensive hands-on testing with AI tools like Claude, spending tens of hours trying to train it to write in my exact voice. I reveal how Claude explicitly admitted it cannot reliably capture distinct brand voices
[37:55] I outline how copywriters can treat AI like an eager, fast intern to accelerate background research, competitive analysis, and audience breakdowns. We reinforce that while AI handles administrative groundwork, human experts must remain in complete control of strategy, tone, and execution.
[43:55] I explain why modern copywriters must enter the market fully trained, possess client-acquisition systems, and avoid damaging traps like premature niching. How understanding the business side of freelancing and corporate collaboration is essential for building a resilient career.
[50:00] Student success stories illustrate how blending foundational copy skills with AI fluency leads to rapid growth. We discuss how mastering AI tools positions you in a high-demand, low-supply sweet spot as non-fluent writers inevitably fall behind.
[50:00] I urge you to take action during this unprecedented golden age of communication when the demand for skilled storytellers far exceeds supply.
[58:00] I urge you to take action during this unprecedented golden age of communication when the demand for skilled storytellers far exceeds supply.
Must-Hear Takeaways
As with every episode, we highly encourage you to listen to the entire conversation! But here are a few of the highlights:
“AI is a prediction machine. It is a calculator for words. It takes all the context out there, averages it, and gives you what it predicts will be the next set of words, which is the exact opposite of what copywriters do.” – Nicki
“It is a golden age for people who really enjoy the craft of communications.” – Nicki
“Confidence doesn’t come before you take the action; it comes from taking the action.” – Nicki
“AI can generate content, but writers create stories. Writers create things that are original. Writers make audiences feel something.” – Nicki
Mentioned in the Episode
- Ep. 96: Artificial Intelligence Copywriting: Do You Need to Worry?
- Ep. BONUS: AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work
- 3 Things to Remember if You’re Brand New to Copywriting
Related Links
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 15+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
