As technology advances, you may be concerned about the threat of artificial intelligence to the copywriting industry. Fear not, because AI will not be taking jobs from copywriters anytime soon!
In this episode, Nicki and Kate explain why AI can’t replace the work that copywriters do. Listen in to hear about all of the ways copywriters are irreplaceable partners to clients, even compared to artificial intelligence.
Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[1:18] Nicki and Kate introduce today’s topic: the relationship between artificial intelligence and copywriting. We understand why you may be concerned that AI will take over, but the good news is you shouldn’t spend any energy worrying about an AI takeover.
[2:22] Nicki explains that AI’s fundamental elements ensure it can never replace copywriters, starting with the fact that it’s not in AI’s nature to be creative.
[5:40] Kate notes that concepting is actually a larger part of copywriting than writing. The imagination and strategizing that concepting requires is something that AI can’t do.
[7:20] Nicki illustrates that AI can never be the partner to clients that copywriters can. Copywriters sit down and speak with clients and always have an eye out for new was to grow their business, unlike AI.
[8:40] When AI is able to emotionally connect with clients and understand their true desires and goals, then it will have a chance against copywriters. But, since that day isn’t here and won’t be in our lifetime, copywriters can be confident they won’t be replaced with AI.
[12:10] Nicki and Kate close the show and remind us all that AI isn’t capable of doing all of the things a copywriter does beyond just the writing. Rest easy knowing that you’re too skilled to be replbe replaced by AI!
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Last Updated on September 10, 2023