Our team gets asked a lot if our training is appropriate for people with no background in copywriting—for people who are brand new to it.
The quick answer to that is: Absolutely. We teach you all of the basics, and then we help you refine your skills as we teach you the more advanced tactics. A lot of our students actually come in with no experience at all.
But there’s more to it, so I want to dig in a bit.
As adults, it’s not often that we truly learn something new. When we were kids, even into young adulthood, we learned new things all the time. We were used to encountering subjects we knew nothing about and we were comfortable being complete novices.
But after we leave this phase of our lives, it’s not often at all that we encounter things or subjects that are completely foreign to us. Think about it: When’s the last time you were in a position to begin learning something entirely new?
Often, as adults, something interesting happens. Intellectually, we know we’re brand new to something…but we’re still shocked that we don’t know how to do it once we begin.
I’ve seen so many students (of both my courses and colleague’s courses) who will happily admit that they’re complete beginners, but then lament that that they haven’t instantly mastered concepts or that other students are further ahead than they are.
My friends: Be gentle with yourselves! We forget this, but it takes time to learn. Some topics you’ll pick up quickly and some may take a little practice, but nothing can be instantly downloaded into your brain.
Remember that every single copywriter started in exactly the same place: Not knowing anything about copywriting! No one is born knowing how to do this, so if you don’t know a thing about it, you’re in exactly the right place to start.
Be open to learning and be open to the fact that this is a process. We’ll give you all of the information you need and plenty of support, but you need to take the action and practice. Mastery ONLY comes through practice. And, yeah, sometimes practice is fun and sometimes it’s challenging. That’s true with anything!
Don’t compare yourself with anyone else; whether it’s professionals or other students. Trying to compare your “chapter 1” with someone else’s “chapter 20” just doesn’t make sense! If you’re brand new and they’re not, you’re not going to know some of the terms they use yet and you’re not going to see the same success as they are yet.
You’re willing to admit that you’re brand new to it, but you also have to make peace with the fact that you’re not going to know everything as soon as you begin the course. You don’t speak fluently on the first day of German class, do you? (Unless you’re a German speaker; in which case, substitute another language. 🙂 )
But you WILL be able to master it if you stick with it; if you’re willing to go through the lessons, if you’re willing to practice the work, if you’re willing to post it in the Facebook group and get feedback on it, and if you’re willing to put yourself out in the world and land clients.
Be open to learning and be open to feeling unsure of yourself for a bit. That might be one of the most important lessons we can possibly learn as grown-ups.
Your turn! Are you willing to give yourself the patience to learn? (I mean really.) Let me know in the comments below!