What is a copywriter and what’s it like to work as one?

(Quick answer: A copywriter writes for marketing and advertising. But it's not about being salesly or pushy—copywriters create connections between people who have a want or a need with the company or organization that has the solution to that want or need. Copywriters can work on-staff, as contractors, or as freelancers, they can work part-time or full-time, and they can craft exactly the kind of career they'd like, working when, where, and how they like.)

How much can a copywriter make?

(Quick answer: In a nutshell, it's perfectly possible for a copywriter to make six figures once they're scaled up and working full-time. $45-$50/hr is a reasonable starting rate and, yeah, $50 x 40 hours a week x 50 weeks a year [take a vacation!] = $100,000. And that's only your starting rate.)

How soon can I start earning an income?

(Quick answer: Pretty darn quickly! As soon as you start learning (and practicing what you're learning!) you're already more knowledgeable than most potential clients and can start genuinely helping them and benefitting their businesses—and, of course, earning income.)

How do I know if it's right for me?

(Quick answer: It's not a matter of copywriting being the right career; the perfect career. Because there *are* no perfect careers! You’re thinking that you have to be SURE it’s "right" or "perfect" in order to get something out of it…and that’s just not the case. It’s not about being sure, it’s about being committed to taking action. Because if you just follow the steps that we give you, you WILL get something out of it, no matter what; it WILL pay for itself many times over.)

Is it really possible to write copy part-time?

(Quick answer: Absolutely. In fact, that's how most of our students start—even those who want to do it full time eventually. You can absolutely build a career on the nights and weekends and clients will be perfectly happy to work with you that way.)

How do I get work with no experience?

(Quick answer: You don't—BUT "experience" doesn't need to mean work experience! You just need to be able to demonstrate that you can write great copy. If you can write great copy, companies will want to work with you! That's why we teach you to create spec ads—pieces that clearly demonstrate your skill before you've been hired by anyone.)

How much opportunity is there, really?

(Quick answer: A ton. And there's far more need for good, skilled copywriters than there are good, skilled copywriters to fill them. There are millions of companies and organizations around the world, 538,000 new businesses starting every month, and you only need 4 or 5 clients each month to make a very comfortable, full-time living. There's a TON of opportunity.)

Do I have to choose a niche?

(Quick answer: Nope! The very start of your career is NOT the time to limit your opportunities. Besides, how could you possibly know for sure what you want to do? Instead, you should build a portfolio that shows a depth and breadth of experience so ANY client is confident that you could write well for them.)

Should I use job bidding sites like Upwork?

(Quick answer: Heck no! You'll waste time on unread proposals and have to undercut your rates just to compete. Best case, you end up working for much less than you should. Worst case, you end up disappointed and disillusioned (like most do). Instead, we'll teach you exactly how to find and land clients who'll pay you well!)

Do I need a copywriting certificate?

(Quick answer: Nope! All a certificate proves is that you've paid money for a course. With copywriting, the proof is in the pudding: A great portfolio that demonstrates that you can write copy well. And, of course, that's what we help you put together!)