Worried about your first clients?Well, it can't be as bad as Kate not showing up for a meeting with a client! I'm not saying that to embarass her (plus, she's sharing all about it in this episode—and how it led to $100K+ worth of work).I'm saying it because we all make mistakes and we live to tell the tales.But we also work things up in our brains.My first clients? … [Read more...]
Episode 294: State of Copywriting Today: What Aspiring Pros Need to Know
Do the headlines about AI and job prospects have you a little depressed, confused, or even downright angry?Join the club. Gee, it’s almost as if it benefits the media and the AI companies for us to feel scared and powerless! (It absolutely does.)That's why a few weeks back, Kate and I gave a free training on the state of the copywriting industry.No … [Read more...]
Episode 293: What to Do When Business Feels Slow
I am not a believer in "slow seasons are a fact of freelancing."I've been doing this long enough (20+ years) to know that 99% of the time, a slow season happens when you stop reaching out to clients (both past and present).Now, some copywriters lean into these slow seasons and enjoy the break. To these copywriters I say, build in your vacations so you're not waiting for a slow … [Read more...]
Episode 264: AI, Plagiarism, and Ethics in Copywriting – with Amber Smith
If you're using AI to help you with your copywriting tasks (and I hope you are!), you need to watch this. On this episode of the Build Your Copywriting Business podcast, we are SO lucky that the brilliant copywriter and AI expert Amber Smith is back, sharing all her knowledge around the ethics of AI. Two of the biggest concerns when it comes to AI are:1. Energy and … [Read more...]
Episode 241: ChatGPT: Friend or Foe? – with Amber Smith
"AI is taking all the copywriting jobs!"Sound familiar?Before you spiral, hit play on this week's episode of the Build Your Copywriting Business podcast. AI expert and copywriter Amber Smith is breaking down exactly why that narrative is wrong.Amber runs a successful agency serving powerhouse brands like Ann Taylor, Clinique, and Coach. She's been … [Read more...]
Episode 237: AI is Going to Take My Job!!! … But Is It?
Ready for the truth about AI and copywriting?AI is shifting the way everyone does work. Including copywriters.YAWN! Boring. 🥱 Yup. That's a headline that doesn't get clicks."AI is destroying these 5 industries" does get clicks.On this episode of the Build Your Copywriting Business podcast, Kate and I are having a conversation about how technology, marketing, and the world have … [Read more...]
Episode BONUS: AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work
AI is coming for your job next 😟 AI is wiping these people out of work 😰 Within 5 years, AI will destroy these careers 😱 People loooooove to click on sensationalist, put-a-stake-in-the-ground headlines. And the algorithm just feeds the drama. No one is clicking on headlines like "AI is changing the way these 5 job roles go about their work." But here's the boring … [Read more...]
Episode 205 – Copywriter Holiday Survival: How to Answer Questions About Your Job
Raise your hand if you've ever told someone you're a "copywriter" and 5 minutes later you realize they think you're a copyrighter. 🙋🙋♂️🙋♀️ We want to help you avoid that situation and ALL the others like it. That's why Kate and I had the brilliant-beyond-brilliant idea to put together not one podcast episode this week but five super-short episodes that answer … [Read more...]
Episode 161: 1 Copywriting Tactic You Should Avoid at All Costs
Whether it’s the email formula that will “10x your sales” or the subject line that will “double your open rates,” there’s–unfortunately–a copywriting template for pretty much anything these days. But is pressing the easy button going to deliver excellent results for your client? Tune in as Nicki and Kate talk (ahem, rage) about why you shouldn’t undermine your own skills and … [Read more...]