Build Your Copywriting Business Podcast Episode Archive

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Episode 281: Finding Copywriting Success with ADHD – Caleb’s Story

Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career. On this Build Your Copywriting Business podcast episode, he's generously sharing how he made that transition, including how he's learned to use his ADHD as a strength. Several people in the community have asked about working as a copywriter with ADHD and, … [Read more...]

Episode 280: Making Herstory: Nicki Krawczyk & Kate Sitarz

By Nicki Krawczyk

If you're in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans. One of those humans is Shelby Stockton. Shelby is a comic, copywriter, and co-host of Herstory, a podcast spotlighting the stories of badas* women throughout history. So, this week's Build Your Copywriting Business … [Read more...]

Episode 279: Burned Out Healthcare Worker to Healthcare Copywriter – Molly’s Story

By Nicki Krawczyk

Our feelings on niching have never wavered: niching unnecessarily limits your opportunities, especially when you're first starting out. But what if you have an entire career in an industry? You can—and should—absolutely use that experience to your advantage. CCA student and former healthcare worker Molly is sharing how she did exactly that on this … [Read more...]

Episode 278: Hot Takes on Banner Ads (With Actual Examples)

By Nicki Krawczyk

Ever wonder what makes a banner ad actually work? As in: what separates a scroll-past banner ad from a stop-and-click banner ad? While Kate and I don't have the data from these ads, we do have some thoughts on 8 different banner ads. Some of these banner ads are single frames. Some are dynamic (meaning, they switch frames every few seconds).Some have solid … [Read more...]

Episode 277: Would You Send a $120K Proposal? She Did. – Victoria’s Story

By Nicki Krawczyk

Talking on the phone feels a little old school, don't you think? ☎️ But guess what? It's still how a lot of business gets done. And one phone call completely changed the trajectory of Victoria's career. Victoria went to school for business and launched her business as a VA in 2021. Her clients? They wanted marketing and copywriting support, too. As she … [Read more...]

Episode 276: Here’s Exactly What I’d Say on a Discovery Call

By Nicki Krawczyk

OK first things first so we're on the same page: A Discovery Call is one of the most important calls you have as a copywriter. This is where you and a client get on a 15 or so minute call and determine if you want to move forward together on a project. But what does that look like? And how do you move forward with the project? In this podcast episode, I'm sharing exactly what … [Read more...]

Episode 275: Freelance Copywriter Turned Nonprofit Comms Manager – Catching Up with Jen

By Nicki Krawczyk

Have your heart set on freelancing? A lot of copywriters do. And that was Jen, too. She was freelance or bust. In fact, the last time we talked to her, she was thriving as a freelancer, making upwards of 10K/month while home schooling her kids. So, why the heck did she take an on-staff job?! When you're really clear on what you want and why you want it, you realize there … [Read more...]

Episode 274: Your Next Copywriting Client Isn’t Online

By Nicki Krawczyk

When you think of "networking," what do you think of? 😖 "Hello my name is ..." name tags and business cards being shoved at you like confetti? 😫 Memorizing an elevator pitch that ends up feeling sales-y and robotic? ☠️ A room full of strangers that makes you feel like you're back in the middle school lunchroom trying to figure out what table to sit at? I … [Read more...]

Episode 273: In-House Copywriter to Agency Copywriter – Catching Up with Kelsey

By Nicki Krawczyk

If you heard our first conversation with Kelsey then you already know she's a bada** human. If you missed that conversation, I can't even sum up all the insights she shares (so definitely check it out if you haven't already). But the major win was Kelsey earned a promotion to senior copywriter after only a year of being with her in-house agency. Since then, Kelsey has been … [Read more...]

Episode 272: “Don’t Believe Everything You Think”: How to Track & Test Your Thoughts

By Nicki Krawczyk

Even the MOST successful people have intrusive thoughts. Yes, influencers on Instagram who share their flawless-looking morning routines five times a week. Yes, Fortune 500 CEOs. Yes, the author who just hit the NYT bestseller list for a third time. The difference between them and those who don't achieve their goals? They've learned to manage their intrusive thoughts. The bad … [Read more...]

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