Our feelings on niching have never wavered: niching unnecessarily limits your opportunities, especially when you’re first starting out.
But what if you have an entire career in an industry?
You can—and should—absolutely use that experience to your advantage.
CCA student and former healthcare worker Molly is sharing how she did exactly that on this week’s Build Your Copywriting Business podcast episode.
Molly didn’t focus her entire portfolio on healthcare copywriting.
Instead, she focused her outreach on the healthcare industry—and turned that into a six figure freelance career.
So, why’d she decide to take a full-time job? Listen to hear Molly explain …
TUNE IN: Spotify | Apple Podcasts | Stitcher
Prefer to watch the episode? Hit play below (plus, hit “cc” to toggle on closed captioning!).
A Sneak Peek at the Episode
[01:31] I spent years as a nursing assistant and a paramedic, working in ERs and home health. While I didn’t know it then, the patient-facing communication and the writing I did in healthcare laid the foundation for my future as a copywriter
[03:57] I spent years as a nursing assistant and a paramedic, working in ERs and home health. While I didn’t know it then, the patient-facing communication and the writing I did in healthcare laid the foundation for my future as a copywriter
[06:26] I decided to make learning copywriting my full-time job for about 18 months. I went through the entire course twice because when I do something, I “go hard”
[08:19] Initially, I struggled on Upwork, taking “crappy” jobs and undercutting my value. Things skyrocketed once I stopped throwing out 100 proposals a day and started focusing on a specific niche where I was exactly what clients needed
[10:51] I leaned back into my medical roots, focusing my outreach on healthcare and medicine. This allowed me to satisfy my “inner nerd” with science while utilizing my new creative marketing skills for private practice doctors.
[15:54] In 2023, I hit the magic six-figure mark with 14 clients. However, when a boutique healthcare agency offered me a W2 position in 2024, I took it for the better work-life balance and the sense of community.
[21:02] I encourage anyone on the fence to invest in themselves because one decision can lead to a completely different life. I also share how I manage my ADHD by creating a dedicated “work corner” and strict systems to stay productive.
[26:02] I view AI as a tool for research and SEO rather than a replacement for human writing. My clients often choose me specifically because I guarantee that a human—not a robot—is crafting their message.
Must-Hear Takeaways
As with every episode, we highly encourage you to listen to the entire conversation! But here are a few of the highlights:
“You’re one decision away from a completely different life. And for me, this was that decision.” – Molly
“We want to try to leverage AI to help us, but not like take over.” – Molly
“ I went from doing that (100) to throwing out maybe five to 10 proposals a day, but three to five of them would stick because I was exactly who they were looking for. ” – Molly
“ You can focus your outreach without necessarily even changing your entire website,,, even niching down, just focusing your outreach strategic.” – Nicki
Mentioned in the Episode
- Molly’s LinkedIn
- The Real Math on Job Bidding Site “Success”
- Ep. 84: When to Break the Copywriting Niche Rule
Get an *Exclusive* Bonus Recording!
Tell us what you love about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it!
Get all the details on how to get your recording here »
About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
