• What is Copywriting?
    • Why Copywriting is One of the Most Enjoyable, Flexible Careers
    • Answers to Your Top Questions About Copywriting
  • Blog
    • Most Popular
    • Mindset & Professional Development
    • Portfolio
    • Business Development
    • Book Recommendations
    • Pitching
    • Copywriting Tips
    • Terms to Know
  • Podcast
    • Latest Episodes
    • Top Episodes for New Copywriters
    • Student Stories
  • Copywriting Course
    • Learn About the Comprehensive Copywriting Academy
    • CCA Student Sign In
    • CCA Next Level
  • CCA Reviews
    • CCA Student Wins
    • Videos: CCA Student Reviews
  • Store
  • About Us
    • About Us
    • About Nicki Krawczyk
  • Contact Us

Filthy Rich Writer

Tips, tools, & training for new and aspiring copywriters.

Tips, Tools and Training for New and Aspiring Copywriters

  • What does “Filthy Rich” mean? It means having a job you love, being good at what you do…and making great money doing it!

Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice

By Nicki Krawczyk

Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast

"The riches are in the niches." Many so-called copywriting gurus will tell you that the path to success is to proclaim a niche right away. But just because something rhymes doesn't make it sound advice. In fact, choosing a niche when you’re just getting started is not a magic bullet for success at all. And it could be deeply, deeply detrimental to your career. In this episode, … [Read more...]

When to Consider Choosing a Copywriting Niche

By Nicki Krawczyk 14 Comments

Asian woman stands against a white background in a blue and white thin striped t-shirt holds up her hand with her thumb and pointer fingers spread about one inch apart.

It's definitely no secret that—in spite of what a lot of gurus will tell you—I strongly advise you not to choose a copywriting specialization when you're first starting out. By copywriting specialization or niche, I mean either an industry (finance, travel, healthcare, etc.) or medium (email, landing pages, brochures, etc.). Why not? Well, this article about avoiding … [Read more...]

How to Avoid the Copywriting Niche Trap

By Nicki Krawczyk 34 Comments

Why choosing a niche is a trap for a new copywriter

Many so-called copywriting gurus will tell you that the path to success is to proclaim a niche right away. But that advice is 100% wrong and, worse, it's potentially damaging to your career. Read on to hear why and find out what you should do instead. The other day, a student said to me, "I’ve heard that I should pick a niche and focus on building samples and finding clients … [Read more...]

How to Write Humor for Your Copywriting Clients

By Nicki Krawczyk 4 Comments

Man and woman in white shirts stand against a grey wall and hold up posters with giant mouths that cover their faces.

Some of the most memorable ads are the funniest ones, but how did the writer (and designer/videographer) get to that point? How did they take a creative brief and turn it into something that makes you smile—if not laugh out loud? Well, that’s exactly what we’re delving into today. First, I want to make an important point. Similar to our previous post about creativity, you … [Read more...]

Copywriter Niches: Should You Specialize?

By Nicki Krawczyk Leave a Comment

Woman holds up hands to camera in front of her face in a frame.

When it comes to your career, it's a pretty big decision to go "all in" on one niche or another—especially if you can't be sure that it will be a successful strategy. So, should you specialize? I get questions from students all the time that are something along the lines of, "It seems like there are a lot of financial copywriting jobs available in my city. Should I try to … [Read more...]

Top Copywriting Industries Right Now

By Nicki Krawczyk 10 Comments

A hand holds a phone while a yellow bar graph with a line raising toward the right shows growth. There are certain industries that have a ton of opportunities for copywriters.

If you're going to get into a new career, it makes sense that you'd want to know for sure that there are jobs and opportunities. We get it—who doesn't have a rent or a mortgage to pay?! There are more opportunities for copywriters than there are good, trained copywriters. But there are certainly industries where there may be more opportunities for copywriters than others. … [Read more...]

Click here to subscribe

Click here to subscribe

Comprehensive Copywriting Academy

Join the copywriting training program that's helping people just like you build successful copywriting careers!

Learn more
Comprehensive Copywriting Academy from Filthy Rich Writer

Portfolio Tips

  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
  • Home office with desktop computer, tablet, and a mobile
    3 Copywriter Portfolio Examples That Wow Clients
  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

Top Resources

  • What is Copywriting?
  • How Much Do Copywriters Actually Make?
  • Is Copywriting Hard to Get Into?
  • Why Copywriting Certificates Are B-S
  • How Soon Can You Make Money as a Copywriter?
  • What Does a Copywriter Actually Do?
  • Copywriting vs. Copyediting: What's the Difference?
  • Avoid the Copywriting Niche Trap
  • Upwork is NOT the Path to Copywriting Success
  • Getting Started in the Comprehensive Copywriting Academy

Recent Articles

  • Headshot of Comprehensive Copywriting Academy student Courtney Cherry.
    Copywriting Lets This Mom Live Life on Her Own Terms
  • Hand changes wooden cube block from B2C to B2B.
    B2B vs. B2C Copywriting: What to Know
  • How Do I Save for Retirement if I Am Self-Employed?
  • Hand lifts up a laptop that sits next to a pink old-fashioned alarm clock on a wooden desk.
    What Are Your Copywriting Business Rules?
  • Pinched fingers hold a block with a heart and people in it, placing it on the top right corner of a stack of 3 by 3 blocks each representing an employee benefit.
    Freelance Copywriter Benefits: How to Build Your Own Benefits Package
  • Facebook
  • YouTube
  • LinkedIn
  • Pinterest

Copyright © 2023 Filthy Rich Writer | About Us | Terms of Service | Privacy Policy| Business Affiliates