You’ll hear me say again and again how important your digital presence (online portfolio site, LinkedIn profile, etc.) is, but that doesn’t mean you can overlook your print one.
Here we look at what to include on your business card and resources for getting your business cards created and ready to pass out to friends, contact, and potential clients.
You need business cards. They can strike some people as a little “old-school,” but they’re still essential. When someone meets you, they need something they can take away that will allow them to contact you or, at the very least, remember you.
What to Include on Your Copywriting Business Card
On your business card, you need your name, what you do (oh, say, probably, “copywriter”), some way to contact you (both email and phone number are ideal), and the link to your portfolio site.
That’s the ideal. However, you should not wait to get some business cards until your portfolio site is launched. Often, you’ll be learning and talking about becoming a copywriter while you’re in the process of building your site. And in that case, you’ll still want to be able to give people a business card.
If your portfolio site isn’t built or finished yet, order a very small batch of business cards without your site information on it. Ideally, you want this batch to be as small as possible to avoid wasting money—around 50 or so.
Then, when your portfolio site is live, you can order up a ton more with your URL on it.
Resources to Get Copywriting Business Cards
Since you’re a copywriter, it’s very likely that your forte is writing, not designing. But that doesn’t mean that you need to hire an expensive designer to get great-looking business cards.
Sites like Moo, Vistaprint, Canva, and GotPrint.com all let you “design” your own business cards by using their templates as they are or customizing them by changing colors and images.
Many of the templates on these sites are both gorgeous and offer a lot of customization options. I’d absolutely recommend that new copywriters start with one of these sites to get a great-looking card at a low price. These printers let you order in a small batch, making it highly affordable. These sites also save your business card for you, making it simple to order reprints or make changes (adding your URL, for example, or a business logo) when you need to.
If you want a bit more customization, though, you still don’t need to hire an expensive designer. The website 99Designs lets you post your business card job and get approximately 25 designs among which you can choose from designers around the world. The pricing (as of publication time) is $199, but it’s still a huge savings over hiring your own freelance designer.
How did you design your first set of copywriter business cards? Do you have any tips to share? Let us know in the comments below!
Last Updated on April 7, 2023
Susan Carroll says
Thanks—good for redoing cards too. Although I suggest putting domain name on and telling contact it is under construction and asking them if they’d provide feedback on launch
Nicki Krawczyk says
Good idea—as long as they move quickly and get that site up soon! 🙂
Thanks for commenting!