One of the first things you need for a copywriting career is training. After all, to have a career in anything you have to know what you’re doing, right? The next steps are to put together your online portfolio and begin pitching potential clients. But there’s an important step in between: telling your network about your business. This is an intimidating step for a … [Read more...]
Why You Should Connect With Past Copywriting Clients
As a freelance copywriter, you should always be reevaluating your business, adjusting your career plans, and setting new goals. Part of running a successful freelance business is establishing a client base. That includes not only new prospects but previous clients. Reconnecting with clients who have previously hired you shows how much you value working with them and keeps … [Read more...]
Find Copywriting Clients on Facebook: 3 Tips and 1 Big Warning
When it comes to finding clients, the keys are to be systematic, but also to cast your net wide. Facebook makes for a great place to cast some of that net—though not all of it. To mix metaphors, don’t put all of your eggs in one basket! What makes Facebook so great? Well, it’s already a place that billions of people go to seek information, find recommendations, network with … [Read more...]
5 Keys for Getting Valuable Connections on LinkedIn
Gee, wouldn’t it be nice if there were an online social network where people were focused on business? And how about one where you can find just about anyone you want to connect with or maybe even pitch your services? Obviously, I’m talking about LinkedIn. (I’m guessing the post title tipped you off.) But I wanted to start this post that way to remind you just how amazing of … [Read more...]
Why Copywriters Absolutely Must Have a Network of Designers
Let me be clear: I am NOT a team player. Well, not naturally. I mean, I can be if a need to be…but I’d almost always rather just do things myself. So, if you hear my advice that you need to reach out to designers and create a network of contacts and you think, “Oh, I’d rather not…” I get you. I do. But here’s why you’ve still got to do it. First, you NEED … [Read more...]
Why Facebook is Where You Should Find Your Next Clients
I know, we’ve all heard it: “Facebook is dying!” And it’s definitely true that teens are adopting it nearly as much as they did in the past. But…if your clientele is teens, you’ve got a bigger problem. The truth is that Facebook is still wildly popular among adults—and one crucial group of adults in particular. Solopreneurs and, more broadly, entrepreneurs with small … [Read more...]
Find Copywriting Clients by Networking in the Right Places
This past week, I attended a conference for entrepreneurs. Like many, if not most, people, I’m not a fan of traditional networking. I don’t like going up to groups of people who are already chatting, and I find it awkward to move on to new conversations. But… Literally, every time I told someone that I am a copywriter, they asked for my business card. Every single … [Read more...]
The One Question That Makes Copywriting Networking Easy
Say the word “networking” and most people grimace—most people don't like talking to strangers. Most people don’t enjoy talking to strangers. And when it has to do with career advancement and connections, you can double that dislike. But networking (meeting new people in your industry) is essential to building a career. That includes copywriting, whether you want to work in … [Read more...]
The Best Business Card Resources for Copywriters
You'll hear me say again and again how important your digital presence (online portfolio site, LinkedIn profile, etc.) is, but that doesn't mean you can overlook your print one. Here we look at what to include on your business card and resources for getting your business cards created and ready to pass out to friends, contact, and potential clients. You need business … [Read more...]
The Truth About Copywriting Recruiters
When you’re looking for copywriting work, recruiters can seem like the magic bullet—after all, they’re in business to get you work! But there are a few things you should know before you put your fate in their hands. Recruiters can be great because they might help you to get your foot in the door. If you’re a good candidate for a position and they have a real relationship … [Read more...]