If there’s one trait that will separate the successful from the unsuccessful in pretty much any field, it’s persistence. (I have a visceral dislike of the faux word “sticktoitiveness” so you will NOT see that here. You’re a writer; I’m sure you understand.) You can get the hyper-detailed road map to exactly where you want to go, but unless you start walking down that … [Read more...]
Why the Way Most Copywriters Look for Work…Doesn’t Work
I’ve heard it, you’ve heard it, we’ve all heard it: “Writers don’t make any money!” Or, even more specifically: “Copywriters don’t really make any money—it’s all lies.” As someone who, when I’m focused on just copywriting, has no problem hitting six figures and now dedicates a large portion of my time to helping others maximize their copywriting income too, let me … [Read more...]
New Facebook Ad Changes Copywriters Need to Know About
If you provide Facebook ad writing services to clients (which you should really consider, because it’s a highly sought-after service), you know that Facebook likes to keep you on your toes. First of all, as you may or may not know, Facebook already has some pretty strict rules about what can and can’t go into its ads. You can’t write an ad that makes it clear that you’re … [Read more...]
What Software Do You Need to Run Your Copywriting Business?
I have a very firm rule when it comes to purchasing things for your business… (And this probably traces back to when I started mine 15+ years ago and bought a phone I never used, a business line I never used, letterhead I never used, and a desk and chair that were so much less conducive to work than my sofa.) My rule is this: You should only spend money on things for your … [Read more...]
Should You Run Facebook Ads to Advertise Your Copywriting Business?
First, let me start by saying that you DO NOT have to invest in Facebook ads to build your business. If they don’t interest you at all, you’re off the hook. On the other hand, if they’re something that intrigue you, there are a few things you should know… The thing is, Facebook ads are really incredible in a lot of different ways. They offer an amazing level of targeting … [Read more...]
Can Copywriting Software Replace Skilled Copywriters?
I recently got this question from a subscriber and it’s been something I’ve been meaning to address since I saw this headline in a business email: “JPMorgan Chase Partners with an Ad-Writing Machine…Literally.” The crux of the story is that they’ve signed a five-year deal with a start-up called Persado that uses AI to write creative ad copy. SCREEEEEEECH. I sense … [Read more...]
Lessons Learned From Copywriting for Solopreneurs
Last week, I wrote about some of the things I’ve learned from writing for multibillion-dollar companies including Hasbro, T.J.Maxx, Reebok, TripAdvisor, and more. This week, we’re going to look at the other end of the spectrum: The lessons I’ve learned from writing for one-person companies. One-person business owners, or solopreneurs, are fascinating clients to work with. … [Read more...]
Lessons Learned from Copywriting for Multibillion-Dollar Companies
Over the course of my 15+ years as a copywriter, I’ve racked a pretty varied roster of clients—everything from one-person companies to multi-billion-dollar global companies, and everything in between. When people ask about my background, I’ll often start off by mentioning the bigger, more well-known clients first, companies including T.J.Maxx, TripAdvisor, adidas, … [Read more...]
Have Trouble Making Decisions? These Questions Will Help
Let’s face it, making important decisions is hard. The little decisions—what to wear, what to have for lunch, what to watch on Netflix—are pretty easy. But the ones that matter, the questions about the directions you’re taking your life, can be hard. But they don’t have to be! Or, at least, there are resources you can use to help make them much easier. In today’s post, I’m … [Read more...]
Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter?
One of the (many) great things about being a copywriter is that it’s a very flexible career: In many ways, you can work for whom you want to and work how you want to. But that much flexibility and so many opportunities can be overwhelming for people, so I often get asked if it’s better to focus on on-staff or freelance copywriting careers. The first thing I want to make … [Read more...]
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