'Tis the season of giving ... and giving ourselves a little something for moving our business forward this year. For this year's Copywriter Gift Guide, the entire Filthy Rich Writer team has given their suggestions for office must-haves, can't-miss books, and more. If you're looking for a gift for the copywriter in your life, we know you'll find something they'll love. And … [Read more...]
Using Improv to Improve Your Copywriting
In many areas of our lives, we're improvising without even knowing it. Even the most careful planners know that it's extremely rare for any event to go exactly as intended. Even if we think we know what someone is going to say or how someone is going to react, the outcomes of conversations or events may surprise us. As Patricia Ryan Madson, author of Improv Wisdom: Don't … [Read more...]
Finding Your Copywriting Flow State
As copywriters, or any other type of professional quite frankly, we're always looking for ways to work smarter and happier. If that sounds like you, you'll want to check out The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier. Neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann have put together strategies that will help you … [Read more...]
Copywriting Tips for Creating Ideas and Concepts That Stick
Every copywriter wants their ideas to resonate with the intended audience. But what makes some ideas resonate and leave a lasting impression? And what makes other ideas completely ineffective? As brothers Chip and Dan Heath say in Made to Stick: Why Some Ideas Survive and Others Die, "you want to invent new ideas, not new rules." So, they've created a playbook that offers a … [Read more...]
Should I Combine Copywriting and Graphic Design Services?
Both new and seasoned copywriters face this question at some point in their careers: should you be combining copywriting and graphic design services to be a one-stop creative shop for your clients? The answer isn't black and white, as this is YOUR business, so the decision will always come down to what you want for your career. However, for most copywriters tacking on … [Read more...]
How to Write Clear, Concise Copy
Whether you're brand new to copywriting or have been at it for awhile, you likely know that writing clear, concise copy is hard. It's why copywriters are paid so well! But how do you ultimately distill your message down (especially when you can think of 5 different benefits)? This month's FRW Book Club pick offers up some tips for improving your communication. Brief: … [Read more...]
The System Copywriters Need to Efficiently Get Work Done
In today's office, particularly if you're combatting work-from-home distractions, there is a lot that is vying for our attention. There are tons of work to-dos coming in throughout the day: pings on Slack and other messaging apps, dings of a new email, and rings of the phone, whether for a client call ... or your best friend wanting to catch up for an hour. How do you not … [Read more...]
What Makes a Good Call to Action (CTA)?
As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain product, it may mean linking the text “shop now,” or even working with the designer to put copy on a button or include small arrows/carrots (>>) next to the text so … [Read more...]
3 Knock-Out Copywriter Portfolios and Why We Love Them
Every copywriter needs a standalone portfolio site. There's no way around it. And while we give you all the steps and support you need in the Comprehensive Copywriting Academy to create your site, we thought it would be helpful to see some examples of stellar copywriting portfolios. CCA students have created some incredible portfolios over the years (we've reviewed … [Read more...]
Filthy Rich Writer Logo and CCA Course Refresh Giveaway
After nearly 10 years (!!) since the creation of Filthy Rich Writer and the Comprehensive Copywriting Academy, it was time for the logo to reflect how far the community has come since then (hey, drop shadows were cool once). Watch the video to hear more about the changes we made and why, then scroll down for details on how to win some freebies! Win Free FRW Swag: How to … [Read more...]