You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸 Features vs. benefits, clear CTAs, how the audience and medium impact the message: once you understand that, you can wield that superpower on any project with any client. That's what CCA student and agency owner Michelle realized. … [Read more...]
Episode 268: Mistaking “Ease” For “Security”
The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing. Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked her if I could share this conversation with you!). And, hey, some seasons in our lives we just need ease in certain areas. We want to put our feet up for a … [Read more...]
Episode 267: Beyond Translation: Truly Connecting with Hispanic Audiences – Ceci’s Story
Are you (unintentionally) alienating your audience? Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW! This episode of the Build Your Copywriting Business podcast is a masterclass in connecting with your audience in a meaningful way.And Ceci's story is incredibly inspiring, too.As a Latina … [Read more...]
Episode 266: How to Trust Your Copywriting Gut
When self-doubt is loud, it’s hard to tell whether discomfort is fear or intuition.That's why learning to tell the difference is so important—in life ... and, in this case, copywriting.So, Kate and I figured it was time to share our best tiny-but-effective tips for building trust in your gut.We're talking about how to trust your instincts both when you're writing copy and when … [Read more...]
Episode 265: Seeing Her Copy in Times Square – Alex’s Story
I hope you’re ready for the WEALTH of information Alex is sharing. On this episode of the Build Your Copywriting Business podcast, we are beyond lucky that CCA student, former account manager, and current copywriting dynamo Alex is sharing her wisdom from BOTH sides of the agency aisle. On the account side, Alex managed timelines, scopes, and client relationships. And, … [Read more...]
Episode 264: AI, Plagiarism, and Ethics in Copywriting – with Amber Smith
If you're using AI to help you with your copywriting tasks (and I hope you are!), you need to watch this. On this episode of the Build Your Copywriting Business podcast, we are SO lucky that the brilliant copywriter and AI expert Amber Smith is back, sharing all her knowledge around the ethics of AI. Two of the biggest concerns when it comes to AI are:1. Energy and … [Read more...]
Episode 263: His 30 Hours/Week, 6-Figure Business All Began in Thailand – Daniel’s Story
Are you a "jump and the net will appear" kind of person? Personally, I like to have some sort of net. But, as this this week's guest on the Build Your Copywriting Business podcast taught me, you can get creative with that net. CCA student and copywriter extraordinaire Daniel is sharing how five days after he quit his sales job, he moved to … [Read more...]
Episode 262: Copywriting Secrets from the Marshalls/TJ Maxx Creative Director
The title of this episode should really be "copywriting secrets from my best friend" ... who just happens to be the creative director at one o the country's (if not the world's!) most iconic retail brands. On this episode of the Build Your Copywriting Business podcast, we are SO lucky that Melody was generous enough to share her time and decades of insights from working as a … [Read more...]
Episode 261: Full-Time to Freelance (and Traveling the World) – Catching Up with Tammy
"I’m genuinely living the life I envisioned. I am working with clients I love and sustaining myself through freelance work. It felt far away at first, but step by step, I built the reality I dreamed about." That's just a snippet of what Tammy shares in this episode of the Build Your Copywriting Business podcast. If you've been a long-time BYCB podcast listener, you … [Read more...]
Episode 260: ‘Twas the Night Before Deadline
We had a little fun with this episode of the Build Your Copywriting Business podcast. Please enjoy this playful, poetic take on the chaotic, caffeinated, and creatively charged moments every copywriter knows all too well, inspired by "A Visit from St. Nicholas, a.k.a. "The Night Before Christmas." Looking for closed captioning or a transcript? Watch the episode on … [Read more...]