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Build Your Copywriting Business Podcast Episode Archive

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Episode 172: Taking Action in the Face of Imposter Syndrome – Shelby’s Story

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

Have you ever scrolled past copywriting roles at big-name companies, feeling like they’re out of your league? “There’s no WAY they’d consider hiring someone like me!” Many of us have doubted whether those big, corporate giants would ever give us a shot. But today, we’re about to share a story that proves those internal doubts wrong… When Comprehensive Copywriting Academy … [Read more...]

Episode 171: Help! My Client Wants to Test My Copy!

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

“Wait, my copy is going to be put to the test?! What?!” Anything that mentions the word “test” always sounds scary but don’t panic! When a client starts to talk to you about potentially running tests on your copy, this is something that you should not only embrace, but even be excited about. Testing your copy is a chance for you to better serve your client, allowing you to … [Read more...]

Episode 170: Why You Need to Upsell Your Copywriting Clients (And How to Do It the Non-Sleazy Way)

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

We know by now that pitching clients is hands down the best way to control your workload and your income. But if you’re spending all your time pitching new clients, you could be missing a trick… Sometimes we forget that the easiest clients to pitch are the ones who already know you and love the work you're doing. So today, Nicki and Kate are diving into the strategies for … [Read more...]

Episode 169: 12 Marks of a Lazy Copywriter (And How to Avoid Becoming One Yourself!)

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

Okay, it’s time to 'fess up. Is some laziness starting to creep into your copywriting? If you find yourself hitting "send" without a second look, resorting to tired seasonal puns (PLEASE no more "fall for falling prices"), or skipping the strategy stage…it might be time for a wake-up call. Our clients rely on us for the highest quality work and, as tempting as it can be to cut … [Read more...]

Episode 168: 1 Year to a Senior Copywriter Promotion – Kelsey’s Story

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

Despite being born with a passion for writing, Comprehensive Copywriting Academy student just couldn’t seem to find a way to make it her full-time gig. But spending 20 years working in the bar and restaurant industry, living paycheck to paycheck, had started to take its toll physically and emotionally. Within a matter of months of starting the CCA course, Kelsey's portfolio … [Read more...]

Episode 167: How to Deal with Haters, Doubters, and Anyone Getting in the Way of Your Copywriting Career

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

When you’re starting a new career in copywriting, you might run into some…less than helpful comments, shall we say. “Copywriting–is that actually a real career?” and “Is that even something you can make money from?” are some of the classics. But as Taylor Swift so wisely said: “The haters gonna hate (hate hate hate hate)” and you can’t live your life letting other people's … [Read more...]

Episode 166: How Copywriters Can Add Content Strategy as a Service – with Amanda Hand

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

While it’s not necessary to build a successful copywriting career, adding complementary skills to your toolbox can be advantageous. And–despite its name–content strategy can actually make a great pairing with copywriting. Experienced content strategist Amanda Hand joins Nicki and Kate in this week’s episode to dig into this role further and what it takes to create … [Read more...]

Episode 165: Terrible Advice New Copywriters Get All the Time

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

We can’t help but facepalm when a student tells us, “but I’ve heard you have to [insert terrible advice from a so-called copywriting ‘guru’]?” Despite its wealth of information, the internet has created an echo chamber of bad advice, especially for new copywriters. In this episode, Nicki and Kate roll up their sleeves and dig into some of the worst recommendations out there, … [Read more...]

Episode 164: Changing Roles Within Your Current Company – Joseph’s Story

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

When it comes to landing copywriting roles, the proof really is in the pudding. If you can demonstrate that you can do great work, the opportunities are there for the taking–and some of them might even be right under your nose… In this episode, Nicki and Kate are joined by Comprehensive Copywriting Academy student Joe, who shares how proactively pitching an idea helped him … [Read more...]

Episode 163: Are Your Copywriting Prices Leaving Money on the Table?

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

Do your project costs only factor in time spent writing, editing, and in meetings? If so, you may be doing a lot of pro bono work for your clients–and we’re fairly certain you didn’t get into this business to work for free! As a freelancer, it’s easy to get caught up in our emotions, fear, and self-doubt. In this episode, Nicki and Kate encourage us to put on our CFO hats, … [Read more...]

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Portfolio Tips

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