When a client responds to a pitch or a discovery call goes well and a client wants to work with you, there's a feeling of excitement … followed quickly by "oh no…now I have to talk to this person!!" If you've ever had that feeling of excitement followed quickly by mild panic, this episode is for you. Nicki and Kate walk through tips to help you reframe the situation and calm … [Read more...]
Ep. 35: Why Some Copywriters Fail
The reason why some copywriters fail isn't because of any inherent characteristic. Usually copywriters who "fail" fall into one of two camps: they don't have training or a system for landing clients, or they have training, but are afraid of failure. If you fall into the first camp, you'll want to first get training. If you fall into the second camp, you'll want to listen to … [Read more...]
Fight These 10 Fears with a Systematic Process
For many copywriters, the transition to becoming a copywriter is filled with the fears that come with any major life change: inadequacy, uncertainty, being judged, and, the overall fear of failure. In the The Bravest You: 5 Steps to Fight Your Biggest Fears, Find Your Passion, and Unlock Your Extraordinary Life, author Adam Kirk Smith breaks down these common fears and six … [Read more...]
How to Manage That First Copywriting Client Panic
When you’re learning copywriting, building your experience, and starting to look for clients, it can feel like everything is going to be smooth sailing once you first start landing clients. But I want to prepare you for something (and then help you get through it). When you start getting work, your first reaction will be elation. And then, likely about three seconds … [Read more...]
When Copywriting Panic is Bad—and When it’s Good
Your heart pounds. Your stomach is in knots. You break out into a sweat: You’re panicked. But the good news is that sometimes that panic is actually good for you. How can you tell the difference? So, right off the bat, I want to cover the fact that this is going to get better. Part of the reason you’re panicking is that you’re still relatively new to copywriting. I remember … [Read more...]
How to Write Humor for Your Copywriting Clients
Some of the most memorable ads are the funniest ones, but how did the writer (and designer/videographer) get to that point? How did they take a creative brief and turn it into something that makes you smile—if not laugh out loud? Well, that’s exactly what we’re delving into today. First, I want to make an important point. Similar to our previous post about creativity, you … [Read more...]
What to Do When You Feel Inadequate
It's true: We're all our own worst enemies. After all, who hasn't been going along just fine when, all of a sudden, you're hit with the certainty that you're not good enough? That you just don't have what it takes and you're going to fail? It's coming...so let's talk about how to deal with it. "What do you do when you feel inadequate?" is one of the most common questions I … [Read more...]