🟢 Good news: we always have the option to learn and grow as humans. 🟡 Bad news: improving ourselves requires change. And change requires you to go through a 5-stage emotional cycle. 🔴 The worst news: most people are doomed to repeat stages 1 to 3 over and over and over again. Whether you're learning to write copy, attempting a consistent gym routine, … [Read more...]
Episode 223: If Not Now, When? A Deep Dive Into Decision Making
You've probably heard the saying, "The best time to plant a tree was 20 years ago. The next best time is today."And that's never been more true with anything worthwhile in life: In this episode of the Build Your Copywriting Business podcast, Kate and I are exploring the question, "If not now, when?"Turns out, we often have very good answers to that question.I'll do it when my … [Read more...]
Episode 210: Part Time Social Worker, Part Time Copywriter – Alicia’s Story
Every time we talk with Comprehensive Copywriting Academy students, Kate and I leave feeling inspired.That's exactly what it was like talking to Alicia. From a young age, Alicia knew she wanted to help people. It's what got her into social work. But, like many of those in the social work field, Alicia faced extreme burnout. On this episode of the Build Your Copywriting … [Read more...]
Episode 184: This Copywriter Landed Her Dream Job—And Tripled Her Income – Rachael’s Story
Since she was old enough to hold a pen, Comprehensive Copywriting Academy student Rachael Kelly has been writing and telling stories. But figuring out how to turn that passion into a well-paying career? That was the part Rachael struggled with—and crummy job-bidding sites like Fiverr and Upwork were (ahem, unsurprisingly) *not* the answer! In this interview, we find out how … [Read more...]
Episode 181: Reading Between the Lines of Copywriter Job Descriptions
Whether you want to work as a copywriter on staff or as a freelancer, it's always worth taking a look at job listings. (But remember: job postings are just a small fraction of the available opportunities!) The trouble is, many people get discouraged when they see the dreaded line: “Must have at least two years of experience”. One of the biggest mistakes people make when … [Read more...]
Episode 179: Should You Offer Discounts or Sales on Your Copywriting Services?
As consumers, we are surrounded by discounts tempting us to make all kinds of purchases. So as a copywriter, it’s natural to ask yourself, “Should I offer discounts to customers?” While discounts and sales might *seem* like a quick fix, they're actually not such a great way to start landing more clients. The good news is, there are ways to make yourself more marketable to … [Read more...]
Episode 178: Combatting Anxiety-Inducing “What Ifs” with This Tactic
It’s a question that pops into most aspiring—and even established—copywriters’ minds at some point: “What if I fail?” Our brains LOVE to catastrophize and fear the worst (just another great perk of being a human...). But if you notice yourself descending into a spiral of negative thoughts, the good news is that one simple method can combat all of your panic-inducing “what if” … [Read more...]
Episode 172: Taking Action in the Face of Imposter Syndrome – Shelby’s Story
Have you ever scrolled past copywriting roles at big-name companies, feeling like they’re out of your league? “There’s no WAY they’d consider hiring someone like me!” Many of us have doubted whether those big, corporate giants would ever give us a shot. But today, we’re about to share a story that proves those internal doubts wrong… When Comprehensive Copywriting Academy … [Read more...]
Episode 165: Terrible Advice New Copywriters Get All the Time
We can’t help but facepalm when a student tells us, “but I’ve heard you have to [insert terrible advice from a so-called copywriting ‘guru’]?” Despite its wealth of information, the internet has created an echo chamber of bad advice, especially for new copywriters. In this episode, Nicki and Kate roll up their sleeves and dig into some of the worst recommendations out there, … [Read more...]
Episode 163: Are Your Copywriting Prices Leaving Money on the Table?
Do your project costs only factor in time spent writing, editing, and in meetings? If so, you may be doing a lot of pro bono work for your clients–and we’re fairly certain you didn’t get into this business to work for free! As a freelancer, it’s easy to get caught up in our emotions, fear, and self-doubt. In this episode, Nicki and Kate encourage us to put on our CFO hats, … [Read more...]