"It wasn't even a stepping stone; it was a springboard for my career!" Like most Comprehensive Copywriting Academy students, Audrey had no idea what copywriting was. She was working as an interior designer before she was sidelined by an illness that forced her to leave her job. Looking for a job with more flexibility, she discovered copywriting. Audrey went from feeling … [Read more...]
Episode 191: This Copywriter Books Work 3+ Months Out—Here’s How She Does It – Lizzie’s Story
If the thought of networking sends shivers down your spine, rest assured, you're not alone. Especially for introverts, the prospect of "putting yourself out there" can feel intimidating. But as Comprehensive Copywriting Academy student Lizzie discovered, every relationship and opportunity starts with making connections. Join us as we delve into Lizzie's journey, where … [Read more...]
Episode 188: Pivoting to Copywriting Later in Your Career – Kelly’s Story
Are you considering getting into copywriting but worried that you’re “too old” to pivot into a new career? Is it too late? Am I past the point where I can make a change? Over the years, CCA student Kelly has worn many hats: lawyer, fundraiser, freelance writer, academic program director… But the one constant has been her love of words. Kelly is living proof that when you … [Read more...]
Episode 185: Copywriting Pitching Assumptions That Will Cost Your Business
"They'll never need my help!" "They already work with an agency!" "They already have copywriters!" "Solopreneur? They can't afford me!" Whether it’s convincing yourself a company is too big to need help—or too small to afford your copywriting services—your brain will find any excuse to avoid hitting “send" on a pitch. Here's the deal: if you want a career (a.k.a. you have … [Read more...]
Episode 184: This Copywriter Landed Her Dream Job—And Tripled Her Income – Rachael’s Story
Since she was old enough to hold a pen, Comprehensive Copywriting Academy student Rachael Kelly has been writing and telling stories. But figuring out how to turn that passion into a well-paying career? That was the part Rachael struggled with—and crummy job-bidding sites like Fiverr and Upwork were (ahem, unsurprisingly) *not* the answer! In this interview, we find out how … [Read more...]
Episode 182: What’s the Best Way to Communicate with Copywriting Clients?
As a freelance copywriter, your business depends on getting work—whether it’s from existing or new clients. But managing multiple clients (and clients-to-be) with different needs, deadlines, and expectations can get a little hectic. So how can you protect your time, energy, and creativity without compromising on your quality of communication (or your own sanity)? In this … [Read more...]
Episode 181: Reading Between the Lines of Copywriter Job Descriptions
Whether you want to work as a copywriter on staff or as a freelancer, it's always worth taking a look at job listings. (But remember: job postings are just a small fraction of the available opportunities!) The trouble is, many people get discouraged when they see the dreaded line: “Must have at least two years of experience”. One of the biggest mistakes people make when … [Read more...]
Episode 179: Should You Offer Discounts or Sales on Your Copywriting Services?
As consumers, we are surrounded by discounts tempting us to make all kinds of purchases. So as a copywriter, it’s natural to ask yourself, “Should I offer discounts to customers?” While discounts and sales might *seem* like a quick fix, they're actually not such a great way to start landing more clients. The good news is, there are ways to make yourself more marketable to … [Read more...]
Episode 176: How This Ex-Teacher Joined the Filthy Rich Writer Team—As a Copywriter – Rebecca’s Story
Life has a funny way of coming full circle sometimes. But if you’d told ex-teacher Rebecca that, just ONE YEAR after signing up to the Comprehensive Copywriting Academy, she would be copywriting for the Filthy Rich Writer team…well, it’s safe to say she would have laughed in disbelief. In this episode, we find out the secret ingredient that set her pitch apart from the … [Read more...]
Write Your Way To $2,000 A Month
Side Hustle Hero podcast with Joan Posivy As you dip your toes into copywriting, one of the first questions you might ask is: Can I really make that much money as a writer? And it’s no wonder—frankly, we’ve stopped counting how many times we hear people say, “You can’t make good money as a writer.” *Aggressive eye roll* Copywriting is by far the best way for a … [Read more...]