The best way to land copywriting clients and consistent freelance work is pitching. You are most in control of your career—your income, who you work with, your projects—when you are in control. But what if you could also attract clients The Fastest, Easiest Lead Magnet Once you have a few copywriting clients and are consistently landing work, you may start to consider … [Read more...]
Episode 195: Freelance vs. Contract: Which is Better?
Freelancing or contracting: what's the difference? There are differences between the two and, as a copywriter, you have the flexibility to work full or part time, as well as an employee, as a freelancer, or contractor. Most of us are familiar with what it's like to be an employee. And because we're familiar with it, it feels "safer." But there's nothing that makes being an … [Read more...]
Summer Rewind: Ep. 52 What to Do Before Your Copywriting Interview
Are you ready to stand out in your next copywriting interview or discovery call? Whether you're applying for an on staff position or a freelance role, the key to success lies in the right preparation. That’s why we’re taking you back to this must-listen episode of the Build Your Copywriting Business podcast, where Nicki and Kate share their top tips on how to ace the prep for … [Read more...]
Episode 192 : This Part-Time Copywriter is Too Busy to Have a Portfolio – Audrey’s Story
"It wasn't even a stepping stone; it was a springboard for my career!" Like most Comprehensive Copywriting Academy students, Audrey had no idea what copywriting was. She was working as an interior designer before she was sidelined by an illness that forced her to leave her job. Looking for a job with more flexibility, she discovered copywriting. Audrey went from feeling … [Read more...]
Episode 191: This Copywriter Books Work 3+ Months Out—Here’s How She Does It – Lizzie’s Story
If the thought of networking sends shivers down your spine, rest assured, you're not alone. Especially for introverts, the prospect of "putting yourself out there" can feel intimidating. But as Comprehensive Copywriting Academy student Lizzie discovered, every relationship and opportunity starts with making connections. Join us as we delve into Lizzie's journey, where … [Read more...]
Episode 188: Pivoting to Copywriting Later in Your Career – Kelly’s Story
Are you considering getting into copywriting but worried that you’re “too old” to pivot into a new career? Is it too late? Am I past the point where I can make a change? Over the years, CCA student Kelly has worn many hats: lawyer, fundraiser, freelance writer, academic program director… But the one constant has been her love of words. Kelly is living proof that when you … [Read more...]
Episode 185: Copywriting Pitching Assumptions That Will Cost Your Business
"They'll never need my help!" "They already work with an agency!" "They already have copywriters!" "Solopreneur? They can't afford me!" Whether it’s convincing yourself a company is too big to need help—or too small to afford your copywriting services—your brain will find any excuse to avoid hitting “send" on a pitch. Here's the deal: if you want a career (a.k.a. you have … [Read more...]
Episode 184: This Copywriter Landed Her Dream Job—And Tripled Her Income – Rachael’s Story
Since she was old enough to hold a pen, Comprehensive Copywriting Academy student Rachael Kelly has been writing and telling stories. But figuring out how to turn that passion into a well-paying career? That was the part Rachael struggled with—and crummy job-bidding sites like Fiverr and Upwork were (ahem, unsurprisingly) *not* the answer! In this interview, we find out how … [Read more...]
Episode 182: What’s the Best Way to Communicate with Copywriting Clients?
As a freelance copywriter, your business depends on getting work—whether it’s from existing or new clients. But managing multiple clients (and clients-to-be) with different needs, deadlines, and expectations can get a little hectic. So how can you protect your time, energy, and creativity without compromising on your quality of communication (or your own sanity)? In this … [Read more...]
Episode 181: Reading Between the Lines of Copywriter Job Descriptions
Whether you want to work as a copywriter on staff or as a freelancer, it's always worth taking a look at job listings. (But remember: job postings are just a small fraction of the available opportunities!) The trouble is, many people get discouraged when they see the dreaded line: “Must have at least two years of experience”. One of the biggest mistakes people make when … [Read more...]