The reason why some copywriters fail isn't because of any inherent characteristic. Usually copywriters who "fail" fall into one of two camps: they don't have training or a system for landing clients, or they have training, but are afraid of failure. If you fall into the first camp, you'll want to first get training. If you fall into the second camp, you'll want to listen to … [Read more...]
BONUS Laser Coaching: Build Confidence & Overcome Imposter Syndrome as a Copywriter
We hate to be the bearers of bad news, but if confidence is not an issue for you now, it will at some point in your life. We all face situations that challenge or shake our confidence, whether it's in the form of self-doubt or fear. The good news: you can overcome it. On this episode, Nicki and Kate sat down with Sheri' DuMond, who has mentored business and sales leaders for … [Read more...]
Should Copywriters Be Concerned About a Recession?
Do the words “fiscal cliff” and “economic trouble” fill you with fear? Take heart: copywriting is one of the best jobs in a recession. First, while there will be a recession at some point in the future (since that’s how economies work), there’s no way of telling if one is on the horizon and how long or difficult it could be. Second, I would never tell you not to be … [Read more...]
The Right Way to Invoice Your Copywriting Clients
Once the project is complete and the job is all wrapped up comes the good part: getting paid. Yet, many copywriters over-complicate creating their copywriting invoice and the process of invoicing itself. Even worse, some put it off indefinitely. (None of that is very good for business.) So, let's buckle up and get this invoicing conversation on the road. Ready? The first … [Read more...]