You've probably heard the saying, "The best time to plant a tree was 20 years ago. The next best time is today."And that's never been more true with anything worthwhile in life: In this episode of the Build Your Copywriting Business podcast, Kate and I are exploring the question, "If not now, when?"Turns out, we often have very good answers to that question.I'll do it when my … [Read more...]
Episode 221: “I Don’t Want To!” Tactics for Completing Un-Fun Tasks
This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Do it! Just do it!" That's often what I find myself yelling at my computer screen when I don't want to do the task that I know I need to do. Now, I'm the first to admit that I'm not the most productive person in the world. … [Read more...]
Episode 185: Copywriting Pitching Assumptions That Will Cost Your Business
Pitching is the only way to truly control your copywriting business’ success. But when it comes to sitting down to actually do it, our brains love to come up with all kinds of reasons *not* to hit “send”. “Oh, that company is waaay too big to pitch, they would never need my help!” or, at the other end of the spectrum, “A solopreneur? They'd never be able to afford a … [Read more...]
Episode 175: Career Resolutions to Make Right Now
The arrival of a new year often sparks an enthusiasm that makes us set wildly ambitious resolutions. Shed 60 lbs? On it. Become fluent in French? Let’s go. And then would you believe it, a few weeks down the line, you’re done. One of the biggest reasons why resolutions are set up for failure is because we never stop to break it down into smaller steps. While we absolutely … [Read more...]
Episode 174: What You Need for Your Professional Copywriting Home Office
Whenever we embark on something new, it can be tempting to go out and buy allll the new accessories to help you get started. “But a shiny, new desk will make me *feel* professional…and THEN I can do the work, right?!” Well, we hate to break it to you but…a new desk is *not* going to magically boost your productivity. In fact, the “urge to splurge” is often just … [Read more...]
Top Advice for New Copywriters (From Working Copywriters)
Copywriting is *so* much more than just words on a page. At its core, it’s about connecting people with the right solutions for their needs and wants, using messaging that truly resonates with them. (You’re basically playing Cupid—but with words instead of arrows!) And sure, there’s no denying that writing killer copy takes skill. But remember that no one is born knowing how … [Read more...]
Episode 168: 1 Year to a Senior Copywriter Promotion – Kelsey’s Story
Despite being born with a passion for writing, Comprehensive Copywriting Academy student just couldn’t seem to find a way to make it her full-time gig. But spending 20 years working in the bar and restaurant industry, living paycheck to paycheck, had started to take its toll physically and emotionally. Within a matter of months of starting the CCA course, Kelsey's portfolio … [Read more...]
Episode 167: How to Deal with Haters, Doubters, and Anyone Getting in the Way of Your Copywriting Career
When you’re starting a new career in copywriting, you might run into some…less than helpful comments, shall we say. “Copywriting–is that actually a real career?” and “Is that even something you can make money from?” are some of the classics. But as Taylor Swift so wisely said: “The haters gonna hate (hate hate hate hate)” and you can’t live your life letting other people's … [Read more...]
Episode 162: #1 Secret for Copywriting Success
Do you ever suffer from “shiny object syndrome”? The feeling of learning something new can bring a lot of excitement but it could also be a sign that resistance is creeping in… When you first start digging into copywriting, you’re exposed to a whole new world of possibilities, from SEO, to graphic design and web development. We know how tempting it is to want to learn alllll … [Read more...]
Episode 159: 8 Tips You Can Use Right Now to Step Up Your Freelance Copywriting Game
The 2023 Summer Freelance summit brought you a star-powered lineup of expert speakers, dedicated to helping you progress your freelance career. Today’s podcast episode is breaking down three days’ worth of inspiration into a smattering of highlights to help you optimize your freelance business! From mastering your personal finances and combatting procrastination to … [Read more...]