It's hard enough to get started in copywriting without making one of these huge mistakes. And when I say huge, I mean huge: Any one of these is enough to delay your success, if not bring your career to a grinding halt. And what's worse, the vast majority of copywriters will make at least one of these mistakes, if not more. So read on to find out what these mistakes are, … [Read more...]
The Creative Review Myth
Every creative project ends with a creative review … or does it? There’s a lot of confusion around exactly what a creative review accomplishes and what you can expect once it’s done. So let’s clear some things up, shall we? Easily the greatest myth about creatives reviews is that they’re going to be “one and done.” The vast, vast majority of the time, you’ll have multiple … [Read more...]
The Best Copywriting Courses vs. Waste of Time (and Money!)
As soon as you decide you want to learn copywriting, you discover that there are a whole lot of copywriting courses out there. But which ones are good? And which ones are a waste of money? Today's article is all about the five things a copywriting course absolutely must have to be worth your time and money. 1. A Copywriting Course Must Cover All Kinds of Copy There are … [Read more...]
Why Copywriting Matters So Much
I was talking to a young woman who was thinking through her career options. She was good at writing (I’m sure you can relate) and was interested in copywriting. Her big objection to it, though? “Yeah, but I want my job to really mean something.” She had no idea how much she didn’t understand. People tend to think of marketing and sales as bad things; “forcing” people … [Read more...]
Quiz: What Kind of Writer Are You Meant to Be?
In what direction are your natural writing talents meant to take you? Take our quiz now to find out! … [Read more...]
4 Books for Copywriter Job-Seekers
Open up your Amazon wish list! If you’re looking for a job—or, well, think you ever will be again—we’ve compiled a list of books you’ve got to read. Here are four books we'd recommend for someone looking for a new job in copywriting. The Rich Employee by James Altucher James Altucher has made a name for himself with this down-to-earth, tell-it-as-I-see it blog posts, … [Read more...]
What Does It Mean to Be a Filthy Rich Writer?
When I first started writing copy, there were no resources on how to become a copywriter. The one book I read talked about getting a fax machine (yeah...super useful...). So, when I was putting together resources on how to write copy and how to build a copywriting career and business, I could have named this website “Copywriting Training Resources” or something like … [Read more...]
Ways to Achieve Career Freedom With Copywriting
More than ever before, people are interested in a career that gives them freedom. They want to control where they work and how they work, and, for many people, they think that that means freelancing. But there’s another option and, for some, it may even be better. As a creative, one of the biggest benefits of our careers is that we can engineer our careers to suit us. For … [Read more...]
How To Avoid a Copywriting Career Rut
It can be easy enough to coast along at a job for a few months—or even a few years. But the damage that coasting can do to your career might take a long time to repair. Here are two super easy steps to avoid falling into a copywriting career rut. Your Career Is Your Priority, No One Else's One of the first things you have to learn about your career is that no one else is … [Read more...]
Why You Need a Three-Year Copywriting Plan
Needing a “five-year plan” might be the most common misconception in career planning. Here’s why it’s such a mistake when it comes to your copywriting career, and here’s what you should do instead. Asking about someone’s five-year plan is just like asking a five-year-old what they want to be when they grow up—and, nowadays, the answer is likely to be just as … [Read more...]