If you’re someone who thrives off of interactions with people, how does the “sit alone and write your copy” lifestyle of the copywriter suit you? Good news: By following a few tips, it can suit you quite well. Copywriting makes a great career for extroverts, just as much as it does for introverts. You just have to design your career to fit your personality. At first blush, … [Read more...]
Habits of Wildly Successful Copywriters
What they say is true: Cultivating the right habits can have a major impact on your success. After all, what we do every day determines what we become. So, what are the habits of wildly successful copywriters? As many business and success gurus will tell you, the fastest way to succeed is to study the things successful people do, and then do those same things. So, in the … [Read more...]
Problems Between Copywriters and Design Partners
A copywriter's design partner will often be their work best friend. They'll work closely and create amazing pieces. But what happens when this crucial relationship hits a rift? How do you keep creating work when there are problems? When things aren’t going well with your design partner it’s both frustrating and disheartening. It feels like they don’t respect you and they … [Read more...]
How to Fix Bad Copywriting Feedback
A big part of being a copywriter is incorporating the feedback you receive in creative reviews. But what do you do when you get bad feedback? And not feedback that makes you sad but truly useless feedback? Imagine this scenario: You had a creative review with your client and the client is...well, let's say you get the vibe they're not thrilled. Your client keeps suggesting … [Read more...]
Can an Introvert Be a Successful Copywriter?
Maybe it’s because writing itself requires so much time alone, but it seems that a lot of people who love to write also require solitude to recharge their batteries. That's one of the reasons copywriting is one of the most flexible careers for introverts. A lot of a copywriter’s job involves crafting copy by oneself. You just can’t write good copy without spending at … [Read more...]
Why Copywriting Formulas and Templates Are Absurd
There are sites and sources that promise "the perfect copywriting template for effective emails!" or "the formula for copy that converts!" And that sounds great, right? But not only are "formulas" not great, they're both full of crap and bad for copywriting professionals. You'll often see sites and opt-ins that try to sell you on formulas or templates for killer ads and … [Read more...]
The Cardinal Sin for New Copywriters
When you're just starting work, you'll do practically anything to get it—including making an offer that's sure to tank any chances you have of making money or being respected. Oh, and did I mention that the majority of new copywriters make this mistake? Read: It's a big problem. Let's make sure you avoid it. The Big Sin Before you land your first copywriting client, or … [Read more...]
8 Copywriting Books Copywriters Need to Read to Build Marketing and Mindset Skills
I’m a big believer in continual learning...especially for copywriters who tend to write about a variety of topics. If you ever think you know everything about something, you’re in BIG trouble. There's no end to your education, but that education should stay fun, don't you think? To that end, we've compiled a list of eight copywriting books you need to add to your … [Read more...]
How to Keep a Project from Falling Through
It's heartbreaking: You find a potential client, put together the perfect proposal, they say "Yes!" and then...the project just dies. No project...and no paycheck. Let's talk about why that happens and what you can do about it. First, let me just say that this premature project death happens to the best of us, even the very best. Clients that were extra jazzed about moving … [Read more...]
5 Easy Tips for Maximizing Your Time
Twenty-four hours often doesn't feel like enough time to do everything you need to do—especially when you're building up your new copywriting career. So, short of bending the rules of time, what's a person to do? While I can't add extra time into the day (yet...I'm working on it), I can offer you some suggestions for maximizing the time you've got. A lot of time management … [Read more...]