There are various copywriting metrics that can be partially attributed to your work. But, there are a few things you need to know about copywriting metrics and what they can and can’t tell you.
In this episode, Nicki and Kate explai the must-know details surrounding metrics including the factors that go into them, when you should and shouldn’t use them, and how much impact your writing actually has on the final results of a project.
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Looking for closed captioning or a transcript? Check out the episode on YouTube!
A Sneak Peek at the Episode
[1:18] If you have results and they are good results then you should absolutely share them as you put that project on your portfolio site.
[5:30] If something does not work out, or have positive results in the metrics, it’s not all related to your copy. There are a lot of different factors and savvy business owners will understand that.
[6:50] If there is anything you take away from this, don’t freak out about results. Your clients want to know if you can write in different brand voices, they will know that what they need is not necessarily what past clients have needed.
[9:20] As a copywriter you are a contributor to a clients outcome, it does not all rest on your shoulders.
[11:30] Not having numbers to share with a client is not a deal breaker, never make up numbers.
[12:10] Ask for feedback and specific metrics, it’s important to know what to ask for!
[14:00] Making incremental increases can have major results for your client.
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 15+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Ep. 101: Master Your Money Mindset – With Brie Sodano
Last Updated on October 18, 2023
