Successful copywriters come from all backgrounds and experiences, in fact, that unique perspective can make you a better and more valuable copywriter. Becoming a copywriter is not dependent on your background, but on how hard you are willing to work, if you are consistent and persistent, and if you are willing to follow the steps.
Listen in as Nicki and Kate outline why your background does not matter and what you really need to find success in copywriting!
Looking for closed captioning or a transcript? Check out the episode on YouTube!
A Sneak Peek at the Episode
[1:10] When finding out about copywriting training many potential students are curious what backgrounds make the best copywriters, and more importantly, will their background make them a good copywriter?
[2:00] You can name almost any career or background and there has been a student in the CCA with that experience!
[3:00] Someone with a marketing or PR or content writing background does not have a leg up because those are NOT copywriting. Everyone is starting from the same place of not knowing how to write copy.
[5:15] Your background made you who you are and gave you a unique perspective, which makes you a better and more valuable copywriter.
[7:40] Copywriting is a merit based career. If you can write good copy people will hire you. Potential clients don’t care about your background or higher education, you just need to demonstrate your skills.
[9:40] The most important trait is being open and willing to learn. You will need to push outside your comfort zone, but with persistence you can become a copywriter.
[11:15] Consistency and persistence are the keys to success, no matter what you are pursuing. If this doesn’t come naturally you need to be willing to cultivate it.
[13:30] No one is born knowing how to be a copywriter, your background DOES NOT matter.
[14:15] Students in the CCA have every single tool and the support they need to be a successful copywriter. The student just has to be willing to take the steps!
“We’ve had more than 10,000 students in the Comprehensive Copywriting Academy at this point. Let us tell you: there are common groups of people that have shared backgrounds and shared experiences, but name a career, name a background, name an experience and you’ll find someone with something similar. Everyone has their own unique experience that they bring to the table and that’s a good thing.” – Kate
“We have groups of teachers. We have groups of nurses. But at the same time, too, we have people who were in the military. We have people who’ve been stay-at-home parents. We have truck driving, food service, retail, law, social workers … there’s a wide variety.” – Nicki & Kate
“The vast, vast majority of people who get started with [the CCA] and then go on to have fantastic copywriting careers have no background in copywriting.” – Nicki
“Nobody is born knowing how to do this. Nobody is born knowing how to do anything. It’s something you learn, but you can learn it. Your background doesn’t matter. Nothing [matters] except you being willing to learn and to be consistent and persistent and to hone to hone your skills.”
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Last Updated on September 11, 2023