In this laser coaching session Nicki and Kate help CCA student, Karen, find confidence as a new copywriter. It’s hard to switch careers and, particularly for Karen, the idea that she’s an older copywriter has become its own form of resistance.
Our hosts help Karen see the unique value that she brings to the table, help her fight the resistance towards taking her first steps and give advice on sending pitches to clients.
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Looking for closed captioning or a transcript? Check out the episode on Youtube!
A Sneak Peek at the Episode
[0:45] Nicki introduces this laser coaching session with the reminder that regardless of where you’re at in your copywriting career, you can benefit from this episode and the advice our hosts share.
[1:52] CCA student Karen explains to Nicki and Kate that she has felt some resistance in her career due to the fact that she is older than other copywriters. She mentions that she’s had a difficult time finding confidence as an older copywriter.
[3:22] Nicki reminds Karen that the great thing about copywriting is that no one can see beyond your writing. Since copywriting is merit-based, clients don’t care how old you are as long as you are a great copywriter.
[4:38] Nicki points out that when you are older, you have more experience in the world and could have deeper insight as a result.
[5:27] Kate give the recommendation for Karen to draft a USP that focuses on the skills she brings to the table because she is older. By doing this, Karen can show herself why she should be confident because of her age, not in spite of it.
[7:27] Nicki illustrates that everyone, regardless of their background, feels scared to take their first step as a copywriter. The only way to overcome resistance is to finally take the first step even though it’s freightening.
[10:24] Nicki reiterates to Karen that she has something that is valuable that other companies need. She explains that you should be confident to take that first step because you are offering them a solution to the problem that they have.
[12:24] Karen shares with our hosts that she is feeling much more confident after this coaching session. She explains that she loves being able to help others by serving their needs and is excited to use her copywriting skills to help future clients.
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
See Previous Episode
Ep. 90: Becoming a Faster Writer Shouldn’t Be a Copywriter’s Goal
Last Updated on September 10, 2023
