For the most part, content writing isn’t a high-paying job. But there’s one area of it that both pays well…and is growing. And it's not content strategy (despite its name, content strategy is really about how copy is organized on a site). I’m talking about content marketing, and it can be a great opportunity for someone with a background in copywriting. What Is Content … [Read more...]
What is Content Strategy? And How Is It Different from Copywriting?
We've already covered how copy and content are different...but then, wouldn't you know it, the business world goes and confuses the concepts by creating the term "content strategy." What is it? What does a content strategist do? Can copywriters apply for content strategist jobs? (And how does it differ from "content marketing?") "Content strategy" is one of those … [Read more...]
Why You Need to Separate Copy and Content on Your Portfolio Site
Most non-industry people don't understand the difference between content and copy. And it's true that, as a copywriter, you'll probably get paid to write content at least a few times. But it's also very important that you demonstrate that you know the difference between the two. Here's why. A few weeks back, I was randomly website hopping. I found myself on a copywriter's … [Read more...]
Content or Copy: How to Tell the Difference and What Should You Charge
When you're looking at job posts, you may see some that mention content writing. But what's the difference between copywriting and content writing? Aren't content and copywriting the same? When it comes to content writing vs. copywriting, is one better than the other? And what should you charge for each? Many people outside of the writing industry don't understand the … [Read more...]