First, let's define the difference between content writing and copywriting so we're on the same page: Copywriting is advertising and marketing writing; words that are designed to sell or persuade. Websites, emails, banner ads, brochures, magazine ads, billboards, etc. Content is writing that’s designed to educate, entertain, or inspire. Think: blog posts and … [Read more...]
Where Content Belongs on Your Copywriting Portfolio Site
Content writing is different from copywriting. (For more on that, check out this article.) But it’s very likely that, at some point, a copy client is going to ask you to write content for them. Great—but where do those content samples belong on your portfolio site? Your portfolio site is for featuring your very best work, so it makes sense to put great samples up … [Read more...]
What is Content Marketing?
For the most part, content writing isn’t a high-paying job. But there’s one area of it that both pays well…and is growing. I’m talking about content marketing, and it can be a great opportunity for someone with a background in copywriting. A few weeks ago, we talked about content strategy, which, despite its name, is really about how copy is organized on a site. Content … [Read more...]
What is Content Strategy? And How Is It Different from Copywriting?
We've already covered how copy and content are different...but then, wouldn't you know it, the business world goes and confuses the concepts by creating the term "content strategy." What is it? What does a content strategist do? Can copywriters apply for content strategist jobs? (And how does it differ from "content marketing?") "Content strategy" is one of those … [Read more...]
Why You Need to Separate Copy and Content on Your Portfolio Site
Most non-industry people don't understand the difference between content and copy. And it's true that, as a copywriter, you'll probably get paid to write content at least a few times. But it's also very important that you demonstrate that you know the difference between the two. Here's why. A few weeks back, I was randomly website hopping. I found myself on a copywriter's … [Read more...]
Content or Copy: How to Tell the Difference and What Should You Charge
When you're looking at job posts, you may see some that mention content writing. But what's the difference between copywriting and content writing? Aren't content and copywriting the same? When it comes to content writing vs. copywriting, is one better than the other? And what should you charge for each? Many people outside of the writing industry don't understand the … [Read more...]