If you're going to spend time on social media, my friend, make it count.As you've liiiiikely experienced, social media is a major time suck by design.No one is immune.One minute I'm looking at a business owner's account for tips on hiring, and the next thing I know it's been 30 minutes and I've watched:👰♀️ Wedding highlights from a couple I don't know🎂 "Which one is cake?" … [Read more...]
Episode 253: Creativity vs. Consumption: Are You Overdue for an Unplug?
OK, if you're honest with me, I'll be honest with you:How many podcasts, emails, newsletters, trainings, etc.etc.etc. are on your "to listen/watch/read" list? Last I checked, I had 103 podcast episodes downloaded. Kate told me her Goodreads "want to read" list currently sits at 398 books.Will I listen to some of those podcasts? Absolutely. Will Kate read many of those books? … [Read more...]
Episode 249: The Copywriter’s Guide to Showing Up (Strategically) on Social
If the thought of “showing up on social” makes you want to toss your phone out the window … you’re not alone. Here’s the truth: social media can help you grow your copywriting business—but not in the way most people think. (And if you're OVER social media, then skip this episode. You DO NOT have to be on social media to have a thriving business, no matter what you may hear … [Read more...]
Summer Rewind: Ep 15. Traits of the Most Successful Copywriters
Learn the indispensable traits that forge a successful copywriter with Nicki and Kate. From resilience to creativity, learn the insider attributes that could shift your writing career into high gear. It's not just about witty words; it's the hustle, learning curve, and more in this value-packed discussion. Are you embodying the characteristics that clients covet? Tune in and … [Read more...]
Episode 166: How Copywriters Can Add Content Strategy as a Service – with Amanda Hand
While it’s not necessary to build a successful copywriting career, adding complementary skills to your toolbox can be advantageous. And–despite its name–content strategy can actually make a great pairing with copywriting. Experienced content strategist Amanda Hand joins Nicki and Kate in this week’s episode to dig into this role further and what it takes to create … [Read more...]
Episode 165: Terrible Advice New Copywriters Get All the Time
We can’t help but facepalm when a student tells us, “but I’ve heard you have to [insert terrible advice from a so-called copywriting ‘guru’]?” Despite its wealth of information, the internet has created an echo chamber of bad advice, especially for new copywriters. In this episode, Nicki and Kate roll up their sleeves and dig into some of the worst recommendations out there, … [Read more...]
Ep. 34: How Copywriters Can Successfully Add Content as a Service
Whereas copy is designed to get your audience to take action, content is designed to entertain, inspire, or educate. Of course, many copywriters also write content for their clients. If you're a copywriter looking to add content, or a content writer who is learning to write copy, this episode is for you. Find out why copywriting makes you a far more effective content writer, … [Read more...]
What Should Your Content Rates Be As a Copywriter?
First, let's define the difference between content writing and copywriting so we're on the same page: Copywriting is advertising and marketing writing; words that are designed to sell or persuade. Websites, emails, banner ads, brochures, magazine ads, billboards, etc. Content is writing that’s designed to educate, entertain, or inspire. Think: blog posts and … [Read more...]
Where Content Belongs on Your Copywriting Portfolio Site
Content writing is different from copywriting. (For more on that, check out this article.) But it’s very likely that, at some point, a copy client is going to ask you to write content for them. Great—but where do those content samples belong on your portfolio site? Your portfolio site is for featuring your very best work, so it makes sense to put great samples up … [Read more...]
What Is Content Marketing?
For the most part, content writing isn’t a high-paying job. But there’s one area of it that both pays well…and is growing. And it's not content strategy (despite its name, content strategy is really about how copy is organized on a site). I’m talking about content marketing, and it can be a great opportunity for someone with a background in copywriting. What Is Content … [Read more...]