Whereas copy is designed to get your audience to take action, content is designed to entertain, inspire, or educate. Of course, many copywriters also write content for their clients.
If you’re a copywriter looking to add content, or a content writer who is learning to write copy, this episode is for you. Find out why copywriting makes you a far more effective content writer, why you can charge your copywriting rates for content, and where to include content within your portfolio (especially if you don’t want to be marked as a novice).
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Looking for closed captioning or a transcript? Check out the episode on YouTube!
A Sneak Peek at the Episode
Student Win: Ginger shares that her website is done! Way to go, Ginger!
[1:20] Nicki and Kate jump into today’s episode with a brief summary of the difference between writing copy and writing content. Writng copy is writing designed to sell or persuade the reader whereas writing content is writing to entertain, inspire or educate.
[4:30] Our hosts take a minute to discuss how to balance writing content as a copywriter and vice versa. The skills you learn in one area will only help make you better in the other!
[9:30] When including copywriting and content writing samples in your portfolio be sure to label clearly and show that you, the writer, knows the difference. Clients will quickly label you as an amatuer if you don’t make that distinction.
[11:30] Nicki and Kate take a minute to chat about how important it is to be aware of the structure of your website and portfolio, keep the reader on your page.
[14:00] As you amass a larger portfolio you don’t need to post everything on your website, but be sure to stay organized and keep those samples easily accessible for potential clients.
Two Important Terms Every Copywriter Should Know
There are two types of clients you’ll work with as a copywriter whether you’re a full-time employee at an ad agency or internal agency or a part-time freelancer: B2B (business-to-business) and B2C (business-to-consumer). Both offer many opportunities for copywriters, and both involve different types of work.
When you’re looking for a copywriter job or pitching new clients, you’ll want to understand these terms and how the writing differs. Check out our post B2B vs. B2C Copywriting: What to Know to learn more.
Related Links
See Previous Episode
Ep. 33: Build a Copywriting Business While Working 9 to 5 (with Grace Nelson)
Last Updated on September 18, 2023
