• What is Copywriting?
    • Why Become a Copywriter?
  • Blog
    • Most Popular
    • Growth & Development
    • Portfolio
    • Business Development
    • Book Recommendations
    • Looking for Work
    • Copy Tactics
    • Definitions
  • Podcast
  • Copywriting Course
    • Comprehensive Copywriting Academy
    • CCA Login
    • Written Testimonials
    • Video Testimonials
  • Store
  • About Us
    • About Us
    • About Nicki
    • Contact Us
  • Copywriter Jobs

Filthy Rich Writer

Write copy, make money, be happy!

Tips, Tools and Training for New and Aspiring Copywriters

  • What does “Filthy Rich” mean? It means having a job you love, being good at what you do…and making great money doing it!

Ep. 3: What’s the Difference Between Copy and Content?

Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast

Copywriting and content writing are not one in the same. And if you use the terms interchangeably, you risk marking yourself as new to the field and potentially alienating prospective clients. After all, even if a client wants to hire someone that can write copy and content, they want to know you know the difference between the two!

There’s also a major difference in how copywriters and content writers get paid. (Hint: it pays to be a copywriter!)

In this episode, Nicki and Kate talk about what makes a piece of writing fall in the copy or content bucket, why one pays more than the other, and how you can do both.

A Sneak Peek at the Episode

[2:17] Copywriting is designed to sell or persuade. It’s making the connection between the target audience who has a want or a need and a company that has the solution that need. Content is writing that is designed to education, entertain, or inspire.

[4:43] Content is paid differently than copy. A company can directly attribute copy to revenue and goals its trying to hit because the messaging you write is directly attributable to the actions taken. Content is a little more amorphous.

[6:24] There’s a lower barrier to entry to get into content writing, which leads to a lot of competition and writers getting paid less.

[8:18] You may think, “I can write three or four blog posts a day and make $500 a day, then that’s great!” But most people who have tried that will tell you it takes a lot to sit down and write several blog posts every day. It’s churn and burn.

[11:20] Sometimes content writers will charge by the word. Never as a copywriter should you be charging by the word. As copywriters, we figure out what the most compelling message is and get it across in the most interesting and concise way. It’s not easy, and charging by the word penalizes you for being good at what you do!

[17:24] You can charge your copywriting rates for content. And you can still write blog posts for clients as a copywriter! You just want to make sure you’re getting paid for the value you’re offering.

Related Links

  • What’s the Difference Between Content and Copy?
  • Why You Need to Separate Copy and Content on Your Site
  • What Copywriters Charge for Content Writing

Leave a Review for a Bonus Recording

Tell us what you loved about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it!

Get all the details on how to get your recording here »

About the Build Your Business Podcast

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 15+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.

See Previous Episode

Ep 2: Why I Named My Company Filthy Rich Writer

Tweet
Share
Pin
Share
0 Shares

Follow us for more tips & tools

Facebook
Facebook
fb-share-icon
Twitter
Visit Us
Follow Me
Tweet
Pinterest
Pinterest
fb-share-icon
Instagram

Search Posts By Topic

“

Break Into Copywriting

Sign up to get our FREE video training, special resources, and more!



“skills

Portfolio Tips

Why listing out all of your possible copywriting services may not be a great idea

Do You Need to List Your Copywriting Services on Your Portfolio Site?

Should I List Prices on My Copywriting Website?

4 Things Most Copywriters Get Wrong on Their Portfolio Websites

4 Things Most Copywriters Get Wrong on Their Portfolio Websites

Comprehensive Copywriting Academy

Comprehensive Copywriting Academy from Filthy Rich Writer

Join the copywriting training program that's helping people just like you build successful copywriting careers!

Recent Articles

  • Should Copywriters Collect Sales Tax?
  • Do Copywriters Need Insurance?
  • Opening a Business Bank Account as a Copywriter
  • Paying Taxes as a Freelancer: How to Pay Quarterly Taxes
  • Getting an EIN and Filling Out a W-9

Copyright 2021 Filthy Rich Writer | About Us | Terms of Service | Privacy Policy