We talk all the time, but how often do we evaluate how effective we are at communicating? (And how often do we say we write copy, we don't speak it?) In It's the Way You Say It - Second Edition: Becoming Articulate, Well-Spoken, and Clear, Carol A. Fleming shares how you can not only become aware of how you communicate, but how you can more effectively communicate with those … [Read more...]
Do You Need to Send Clients a Brand Questionnaire?
Starting a business relationship with a new client is exciting—there’s the excitement of starting a new project (and the forthcoming paycheck!), there’s the potential to build a relationship that can become long-term...and there’s also the potential to quickly and easily mess things up entirely. In a lot of ways, the first few interactions with a new client are some of the … [Read more...]
How and Why to Collect Copywriting Testimonials
Building a great portfolio is fundamental to landing work; there are no two ways about it. But there’s one other element that can help “sell” you to potential clients and employers before they even meet you: copywriting testimonials. If you're not already collecting testimonials from your clients, you need to start doing it (even if you don't want to). Why You Need … [Read more...]
Why Staying in Touch With Old Colleagues is Crucial
In the creative industry, people are always moving from job to job and project to project. And that means, of course, that you meet a lot of different interesting people. But just because they're gone doesn't mean they should be forgotten; in fact, ex-coworkers can be incredibly valuable to building your copywriting business. Whether you're working on staff or as a … [Read more...]
5 Ways to Stand Out from Your Copywriting Competition
It's a fact that's sad, but true (and super useful to your success): very few people, including copywriters, are willing to go the extra mile. And even saying "mile" is probably overstating it. Very few people are willing to go an extra few feet. That's good news for you, because you're one of the few that will go the distance. Here are a few ways you can do it with your … [Read more...]