If the thought of “showing up on social” makes you want to toss your phone out the window … you’re not alone. Here’s the truth: social media can help you grow your copywriting business—but not in the way most people think. (And if you're OVER social media, then skip this episode. You DO NOT have to be on social media to have a thriving business, no matter what you may hear … [Read more...]
Episode 248: Police Officer to Copywriter—without Pitching – Martin’s Story
I have been just as burned out as the next person. Before I became a copywriter, I was working at a health club, but my mental health was at its lowest. So, I related so deeply to Martin.Martin spent 15 (!!!) years as a police officer. To say he was burned out is an understatement. On this episode of the Build Your Copywriting Business podcast, he's sharing the moment he … [Read more...]
Episode 226: Using Copywriting to Catapult Her Content Career – Maile’s Story
If you love writing, you're going to relate to Maile's story.Maile went to school with the goal to write for television, but as life happens, she found herself in content writing roles. Unlike most Comprehensive Copywriting Academy students, Maile discovered the CCA when she was already writing for some clients. But these clients were looking to her to write … [Read more...]
Episode 220: How to Have Uncomfortable Client and Work Conversations
It's SO much easier to avoid difficult conversations. (Frankly, sometimes I'm so tired, I want to avoid conversations all together!) But, *sigh*, that's not the way to be a professional. On this episode of the Build Your Copywriting Business podcast, Kate and I are sharing examples of client conversations that you might be tempted to avoid, … [Read more...]
Episode 219: How to Avoid Copywriting Employment Scams
Quick quiz! What's the first thing you do when a potential client reaches out to you? A. Squeal in excitementB. Start digging into the copy, duh!C. Stalk them on LinkedIn Well, the answer should be some combination of A and C. Excitement is totally warranted when a new client reaches out—especially if you like the company! But, as with many things in life, we need to … [Read more...]
Episode 217: Help I’m Sick! Here’s How to Keep Copywriting Projects on Track
Which of these camps do you fall into? 1. Hesitant to freelance (even though you really want to) because figuring out healthcare and other benefits looks too hard. 2. Diving head-first into freelancing ... but there may be some "Oh Sh*t!" moments along the way. 3. Freelancing with a system and a plan so you have regular income and even better benefits than any full-time job … [Read more...]
Episode 213: Find Copywriting Clients Anywhere You Go
Landing copywriting clients is a lot easier than you may think.(Reminder: CCA students, you have entire courses on how to find and land clients!)But one of the most overlooked ways to find clients?Talking to people. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate joke about finding clients at the grocery store. But, truthfully, you can find … [Read more...]
Episode 212: The Dangers of Steady Copywriting Clients
Having one steady, high-paying copywriting client is the dream, right?Well, to be honest, no. Copywriting is a little bit like investing. Putting your eggs all in one basket leaves you vulnerable to the whims of one company. That's why diversification is so important.When you have multiple copywriting clients, it doesn't matter if work slows down … [Read more...]
Episode 210: Part Time Social Worker, Part Time Copywriter – Alicia’s Story
Every time we talk with Comprehensive Copywriting Academy students, Kate and I leave feeling inspired.That's exactly what it was like talking to Alicia. From a young age, Alicia knew she wanted to help people. It's what got her into social work. But, like many of those in the social work field, Alicia faced extreme burnout. On this episode of the Build Your Copywriting … [Read more...]
Episode 208: Are You Doing These 4 Things That Clients Look for in Freelancers?
🎶 What a client wants, what a client needs ...... whatever makes them happy gets you money ... 🎶I apologize if you have Christina Aguilera stuck in your head. BUT if it helps you remember the key takeaways from this episode, then you're welcome. ;)On this episode of the Build Your Copywriting Business podcast, Kate and I are talking about four crucial things that clients look … [Read more...]