Every time we talk with Comprehensive Copywriting Academy students, Kate and I leave feeling inspired.That's exactly what it was like talking to Alicia. From a young age, Alicia knew she wanted to help people. It's what got her into social work. But, like many of those in the social work field, Alicia faced extreme burnout. On this episode of the Build Your Copywriting … [Read more...]
Episode 208: Are You Doing These 4 Things That Clients Look for in Freelancers?
🎶 What a client wants, what a client needs ...... whatever makes them happy gets you money ... 🎶I apologize if you have Christina Aguilera stuck in your head. BUT if it helps you remember the key takeaways from this episode, then you're welcome. ;)On this episode of the Build Your Copywriting Business podcast, Kate and I are talking about four crucial things that clients look … [Read more...]
Episode 203: Secrets to Smooth Copywriting Client Relations
We've talked a lot about boundaries. You know they're important ...... but how are you with enforcing your boundaries?It's all too easy to let those boundaries slide. And the message your sending when you set a boundary, but don't enforce it, is that none of your boundaries mean anything.Brutal, but true. On this episode of the Build Your Copywriting … [Read more...]
Episode 198: Finding Copywriting Success Through Curiosity – Jared’s Story
Does the word "sales" give you the heebie jeebies? It did for Jared, too. Jared was working in tech when he started a blog about customer success, software as a service, and other tech topics. But ... he was in technology. He wasn't a writer, right? And he certainly didn't want to sell his services. Ick. Spoiler: he's now partnered with the largest … [Read more...]
Episode 197: 8 Unbreakable Laws of Copywriting
Copywriting is one of the most flexible careers (You've probably heard us say that so many times you're like, "Nicki and Kate, we know!.") Just because its flexible does not mean there aren't certain rules, or laws if you will, that you need to follow. Now, if you break the laws will you get a ticket? Nah. But you may see less work coming in or less repeat work. On this … [Read more...]
Episode 195: Freelance vs. Contract: Which is Better?
Freelancing or contracting: what's the difference? There are differences between the two and, as a copywriter, you have the flexibility to work full or part time, as well as an employee, as a freelancer, or contractor. Most of us are familiar with what it's like to be an employee. And because we're familiar with it, it feels "safer." But there's nothing that makes being an … [Read more...]
Episode BONUS – Laser Coaching: How to (Respectfully) Disagree with a Copywriting Client
As writers our clients hire us to ... well ... write! So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want? As you'll hear in this laser coaching session, there are a few ways to tactfully and professionally disagree with your client in a way that further positions you as a valuable … [Read more...]
Episode 191: This Copywriter Books Work 3+ Months Out—Here’s How She Does It – Lizzie’s Story
If the thought of networking sends shivers down your spine, rest assured, you're not alone. Especially for introverts, the prospect of "putting yourself out there" can feel intimidating. But as Comprehensive Copywriting Academy student Lizzie discovered, every relationship and opportunity starts with making connections. Join us as we delve into Lizzie's journey, where … [Read more...]
Episode 187: Change My Mind About Advertising! How to Be an Ethical Copywriter
Are you considering a transition into copywriting but struggling to ignore the nagging voice telling you it's “manipulative” or “unethical”? Many people associate marketing with the "icky" feeling of being sold to, thinking it's all about pushing unwanted products onto reluctant buyers. But copywriting *isn't* about sleazy tactics or tricking people into buying things they … [Read more...]
Episode 183: You Will Have Too Much Copywriting Work … Here’s What to Do
For most freelancers, not having *enough* work is often the greatest fear. But having too much work? Psshh, there’s no such thing, right?! Well, as wild as it sounds, there will probably come a point where you are overloaded with copywriting projects. Yes, this might sound like a bit of a “first-world” freelance issue when you’re yet to land your first client. But trust us—it … [Read more...]