We know by now that pitching clients is hands down the best way to control your workload and your income. But if you’re spending all your time pitching new clients, you could be missing a trick… Sometimes we forget that the easiest clients to pitch are the ones who already know you and love the work you're doing. So today, Nicki and Kate are diving into the strategies for … [Read more...]
Episode 169: 12 Marks of a Lazy Copywriter (And How to Avoid Becoming One Yourself!)
Okay, it’s time to 'fess up. Is some laziness starting to creep into your copywriting? If you find yourself hitting "send" without a second look, resorting to tired seasonal puns (PLEASE no more "fall for falling prices"), or skipping the strategy stage…it might be time for a wake-up call. Our clients rely on us for the highest quality work and, as tempting as it can be to cut … [Read more...]
BONUS – Laser Coaching: How Can I Work Remotely from Anywhere in the World?
Working from anywhere in the world is an aspiration shared by many copywriters. Now, more than ever, clients don’t care where you are. They just care about the work you deliver. Working with remote clients, whether they’re in a different state or another country, can be a bigger challenge than expected. In this Laser Coaching session, Comprehensive Copywriting Student Melanie … [Read more...]
Episode 147: How to Avoid Freak-Outs & Solve Any Challenge
As much as we love building our own businesses and being in charge, it's not always going to be smooth sailing. It’s still real life, and challenges will probably come up. When things do go wrong, the tendency is often to panic and freak out. In today’s episode, we are giving you a set of tools to figure out what the problems are in your business (or any area of life!) … [Read more...]
BONUS – Laser Coaching: Turn an Informational Interview Into Work
Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Gabe. Gabe has an upcoming informal meeting with an agency owner, and is interested to know how he can turn this into an opportunity for potential work. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Gabe advice on how to approach … [Read more...]
Episode 139: Are You Skipping This Essential Copywriting Task?
A creative review is essentially a meeting designed to present your work to project stakeholders, discuss it, and leave with clear next steps on refining the project to be the best possible version it can be. Sometimes it’s just you and your client. Sometimes it’s you, your design partner, a marketing manager, project manager, and others involved in the project. You review the … [Read more...]
Episode 138: When Copywriting Inspiration Becomes Copywriting Comparison
There are times when copywriting inspiration turns into copywriting comparison, and it can happen quickly before the person consuming that information even knows what is happening. But it's important to recognize when your information intake makes you feel bad about yourself or your business or your life and pay attention to the triggers. Nicki and Kate discuss how this has … [Read more...]
Episode 137: How To Structure Your Copy for Every Project
When you are approaching a project and have a blank page in front of you it can be overwhelming, so starting with a jumping-off point for your project is key. The creative brief will act as a road map for the project. In this episode, Nicki and Kate discuss how to best use that road map and what tools CCA students have best convey the message and achieve the goal that has … [Read more...]
Episode 136: Copywriting Transformed Her Quality of Life – Amy’s Story
Before joining the Comprehensive Copywriting Academy, Amy had tried numerous jobs. But she hadn't found the one that made work-life balance actually achievable. She wanted to earn the income she needed for her family, but her far bigger goal was having a job where she was able to relax and control her own day. Listen in to hear Amy's story, including her advice for … [Read more...]
BONUS – Laser Coaching: How Do I Find Clients for Freelancing?
On today's Laser Coaching call, Nicki and Kate meet with a CCA student who is wondering "what's next?" and where to focus her energy. She is ready to start pitching but unsure of the best way to do that and how the follow-up process to pitching works. Listen in to this info-packed coaching call for tips and how to find your freelance clients! Looking for closed … [Read more...]