If you're writing emails as a copywriter, you know you need to provide your client with subject line options in addition to the copy of the email itself. But if subject lines are the most important piece of email copy, email snippets are probably the most overlooked email tactic. Snippets, sometimes referred to as "pre-headlines" or preheader text," are often-overlooked, but … [Read more...]
What’s a CTA or Call to Action?
As a copywriter, the pieces you write will almost always include a CTA. CTA stands for call to action. A CTA is the copy you use to tell the reader what you want them to do next. A CTA is the action you want the user to take.So, if you’re writing an email and the goal is to get them to buy a certain product, it may mean linking the text “shop now,” or even working with the … [Read more...]