Ever wonder what makes a banner ad actually work? As in: what separates a scroll-past banner ad from a stop-and-click banner ad? While Kate and I don't have the data from these ads, we do have some thoughts on 8 different banner ads. Some of these banner ads are single frames. Some are dynamic (meaning, they switch frames every few seconds).Some have solid … [Read more...]
Episode 262: Copywriting Secrets from the Marshalls/TJ Maxx Creative Director
The title of this episode should really be "copywriting secrets from my best friend" ... who just happens to be the creative director at one o the country's (if not the world's!) most iconic retail brands. On this episode of the Build Your Copywriting Business podcast, we are SO lucky that Melody was generous enough to share her time and decades of insights from working as a … [Read more...]
Episode 162: #1 Secret for Copywriting Success
Do you ever suffer from “shiny object syndrome”? The feeling of learning something new can bring a lot of excitement but it could also be a sign that resistance is creeping in… When you first start digging into copywriting, you’re exposed to a whole new world of possibilities, from SEO, to graphic design and web development. We know how tempting it is to want to learn alllll … [Read more...]
Should I Combine Copywriting and Graphic Design Services?
Both new and seasoned copywriters face this question at some point in their careers: should you be combining copywriting and graphic design services to be a one-stop creative shop for your clients? The answer isn't black and white, as this is YOUR business, so the decision will always come down to what you want for your career. However, for most copywriters tacking on … [Read more...]
Ep. 21: How Copywriters and Designers Work Together with Yoav Broum
Innovation starts with collaboration. In this episode, Nicki and Kate talk with their long-time friend and designer colleague Yoav Broum about all things design. He gives insight on what it's like to collaborate with copywriters, likes and dislikes about the process, and how being virtual has changed the way he works. If you want to produce stellar products for your clients, … [Read more...]
Ep. 19: Number One Copywriting Spec Ad Mistake (You Need a Designer)
Spec ads are one of the most important tools copywriters have to show their abilities to potential clients. Not only do spec ads show that you can write great copy and how you strategize your work, but it also shows you are connected and can collaborate with talented designers who make your copy pop. You read that right, the number one mistake copywriters make is not working … [Read more...]
How Copywriting Projects Actually Come Together
For people who are just starting out as copywriters, there's an element to the copywriting process that's often kind of a mystery. Namely, well, pretty much the whole process. How does a project get started? How when do you work with a designer? How does your work get seen? Where does the writing fit in? Believe me: what seems confusing and intimidating now will eventually … [Read more...]
How Copywriters Work With Designers
In many ways, the collaboration between a copywriter and a designer can make a project...or break it. Today, we'll talk about a few tips for making the most of your most important partnership. 1. Recognize That Copy is Just as Important as Design and Vice Versa The first step in creating a good partnership is to understand that both of you hold importance in creating your … [Read more...]