In this bonus episode Nicki and Kate discuss why economic uncertainty doesn’t mean you should panic as a copywriter. In fact, they dive into why tough times lead to more opportunity for copywriters.
Listen to learn why recessions and tough times don’t affect copywriting in the ways that they affect other industries. Plus, find out how you can have a huge impact on the success of businesses by helping them get through tough times.
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Looking for closed captioning or a transcript? Check out the episode on Youtube!
A Sneak Peek at the Episode
[0:47] Nicki explains that this episode will hit on today’s global economy and how it relates to you as a copywriter. Spoiler alert: it probably doesn’t have the effect you think it does.
[2:07] Nicki mentions that any kind of uncertainty or turmoil in the economy can cause panic throughout society. But, as a copywriter, there’s no need to panic because businesses actually need you more throughout difficult economic times.
[4:52] Nicki illustrates that during stressful economic times, businesses get hyper-focused on selling, which in turn means they are hyper-focused on their messaging. This means that during these times, businesses regularly bring in freelance copywriters to refine their messaging.
[8:07] Kate points out that copywriters can start to feel like there’s less opportunity during times of economic struggle. But, this is one of those beliefs that’s simply not true. Don’t be afraid to pitch during tough times, businesses need you and need your services during tough times more than any other time.
[11:59] Kate shares her personal experience working as a freelancer through the first year of the pandemic in 2020. Even though it was such an uncertain time, Kate had her best year as a freelance copywriter yet and hit multiple six figures!
[14:36] Nicki reminds us that the news is designed to convey information in a way that elicits as much emotion as possible. So, don’t get caught up in fear or shock by watching the news, but spend your energy taking action instead!
[16:07] Nicki wraps up the episode and gives the tip to try to see things from a slightly different perspective and to take action when you feel uncertain. Copywriter’s don’t have to experience the ups and downs that other industries do, so be prepared to take on the extra opportunity that uncertain times present!
- Recessions Can Be *Great* For Copywriters. Here’s Why.
- Ep. 41: Actual Freelance Copywriting Salary: Digging Into One Copywriter’s Numbers
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About the Build Your Copywriting Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 15+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
See Previous Episode
Ep. 84: When to Break the Copywriting Niche Rule
Last Updated on May 11, 2023