Build Your Copywriting Business Podcast Episode Archive

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Episode 153: How to Write Powerful Copy (Even When the Product or Service Isn’t Interesting)

As a copywriter, you get to write for a whole range of different brands and industries (especially when you follow our "no niche" advice). And while you might get your fair share of exciting projects writing about exotic travel, luxury products, and delicious food, other topics may seem a little more…dull. We get it–it may seem hard to convince someone that a tractor … [Read more...]

Episode 152: From Pastry Chef to Dutch Copywriter – Steffan’s Story

By Nicki Krawczyk

Depending on what's going on in your life, and what you need in the moment, copywriting offers a ton of flexibility. And Comprehensive Copywriting Academy Student, Steffan, is a prime example of how to take full advantage of all the different possibilities! After years of working as a pastry chef, Steffan had to rethink his career when the pandemic hit the industry hard. … [Read more...]

Episode 151: Is Manifesting a Copywriting Career Bogus?

By Nicki Krawczyk

The concept of the law of attraction is that you can manifest your deepest desires into being with merely the power of thought. So, does that mean you can think your way into a 6-figure copywriting career? Sadly just sitting and waiting for it to happen isn’t quite how it works–but you do have to believe that it is possible for you. If you've ever been guilty of saying things … [Read more...]

Episode 150: A Day in the Life of a Copywriter

By Nicki Krawczyk

One of the selling points of a career in copywriting is the flexibility of how you structure your work. But if you’re not yet making your living as a full-time copywriter, you might be wondering how a copywriter actually spends their time. While this is going to look completely different from one person to another (especially as there are different routes like … [Read more...]

BONUS – Laser Coaching: How Can I Work Remotely from Anywhere in the World?

By Nicki Krawczyk

Working from anywhere in the world is an aspiration shared by many copywriters. Now, more than ever, clients don’t care where you are. They just care about the work you deliver. Working with remote clients, whether they’re in a different state or another country, can be a bigger challenge than expected. In this Laser Coaching session, Comprehensive Copywriting Student Melanie … [Read more...]

Episode 149: The Worst Advice for New Freelancers (And What to Do Instead)

By Nicki Krawczyk

No one's born knowing how to freelance–just like no one's born knowing how to write copy. So if you’re told to hold your nose and jump into freelancing without a schedule for finding clients or how you’re going to work, you’re probably not going to build the career you want. If you are going to take the leap into freelancing, you need to make sure that there is a net (and … [Read more...]

Episode 148: Copywriting Replaced This Teacher’s Income and She Works Less Hours—Jess’s Story

By Nicki Krawczyk

Feeling unfulfilled and burned out from teaching, Jess Frischolz took the brave step to hand in her resignation just over a year ago. Within just one month of working as a copywriter, she was earning the same money and working fewer hours! On this episode, Nicki and Kate speak with CCA student Jess about her inspiring transition from teaching to copywriting. Listen in to hear … [Read more...]

BONUS – Laser Coaching: Identifying the Deep Benefit for Artwork

By Nicki Krawczyk

The benefit to the consumer is the number one thing a copywriter has to keep in mind while writing. For some things, like artwork, it can feel a little bit less concrete. CCA student Shelby is looking to write copy for art and creative writing clients but is having trouble identifying what the deep benefit is. In today's Laser Coaching session, Nicki and Kate discuss how each … [Read more...]

Episode 147: How to Avoid Freak-Outs & Solve Any Challenge

By Nicki Krawczyk

As much as we love building our own businesses and being in charge, it's not always going to be smooth sailing. It’s still real life, and challenges will probably come up. When things do go wrong, the tendency is often to panic and freak out. In today’s episode, we are giving you a set of tools to figure out what the problems are in your business (or any area of life!) … [Read more...]

Episode 146: Face Your Freelance Finances Fears – with Crystalynn Shelton (CPA)

By Nicki Krawczyk

As copywriters, we’re in control of the words but when it comes to the numbers, things can get a little intimidating. Like anything, numbers become less scary and hold less power over you when you face them head first—and then you can use that information to build an even more lucrative copywriting business! Nicki and Kate are joined by Certified Public Accountant, small … [Read more...]

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