Build Your Copywriting Business Podcast Episode Archive

A creative review is essentially a meeting designed to present your work to project stakeholders, discuss it, and leave with clear next steps on refining the project to be the best possible version it can be. Sometimes it’s just you and your client. Sometimes it’s you, your design partner, a marketing manager, project manager, and others involved in the project. You review the … [Read more...]

There are times when copywriting inspiration turns into copywriting comparison, and it can happen quickly before the person consuming that information even knows what is happening. But it's important to recognize when your information intake makes you feel bad about yourself or your business or your life and pay attention to the triggers. Nicki and Kate discuss how this has … [Read more...]

When you are approaching a project and have a blank page in front of you it can be overwhelming, so starting with a jumping-off point for your project is key. The creative brief will act as a road map for the project. In this episode, Nicki and Kate discuss how to best use that road map and what tools CCA students have best convey the message and achieve the goal that has … [Read more...]

On today's Laser Coaching call, Nicki and Kate meet with a CCA student who is wondering "what's next?" and where to focus her energy. She is ready to start pitching but unsure of the best way to do that and how the follow-up process to pitching works. Listen in to this info-packed coaching call for tips and how to find your freelance clients! Looking for closed … [Read more...]

Portfolio schools are most often two-year programs that teach writers to build their portfolio. They pair students with designers to work together to create and curate pieces for your portfolio. While this may sounds great, there are also drawbacks. In this episode, Nicki and Kate break down the pros and cons of portfolio school, what it really means to get a certificate at … [Read more...]

Copywriting is a super fun career. But, occasionally, you'll notice you have no time in your schedule, you're super stressed, and you're wondering what happened to the "fun." Sound familiar? It's very likely you're moving your business boundaries—or you never implemented them in the first place. Nicki and Kate dig in to business rules you need to create in three … [Read more...]