Copywriting is an ideal way to supplement your income. It’s flexible, creative, fun, and you can work with clients from anywhere. But when you’re not consistently working on your copywriting business and honing your skills, it can feel like an uphill battle.
Comprehensive Copywriting Academy student Indigo is struggling to balance her acting career with her copywriting work, so asked Nicki and Kate to advise on how to switch between these two roles more effectively. In this Laser Coaching session, you’ll learn the significance of taking consistent small steps to successfully balance multiple careers.
Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[3:07] CCA student Indigo is working as an actor while also doing copywriting. She is finding it difficult to switch her mindset between these two careers and often finds herself putting all of her energy into just one of them at a time.
[4:17] Nicki advises using the techniques she already knows when switching between roles as an actress, and applying the same tactics when switching from acting to copywriting.
[5:58] To ensure higher focus and productivity, Nicki suggests setting aside dedicated hours for copywriting work based on the time that is available to her.
[8:14] Taking small steps consistently can help reduce overwhelm and make sure that you’re still progressing, even when time is limited. If Indigo has an acting job, Kate recommends setting aside just 15 minutes a day to work on pitching for example, rather than trying to achieve something much more unrealistic.
[10:53] Copywriting is an awesome career but it’s still normal to face some resistance. Schedule time to do it when you are at your freshest and most creative, and commit to the time you have set.
[13:32] It is wise to keep two different careers separate in terms of branding and websites, but it is still fine to use the same name for both. If you are going to use your non-legal name for one of them, bear in mind that you may need to speak to a bookkeeper to ensure you can process payments in that name.
As with every episode, we highly encourage you to listen to the entire conversation! But here are a few of the highlights:
“Let’s say you’re filming a TV series during the day and you’re also on stage at night. You would have to switch, right? So what techniques would you use for yourself as an actor as you already know you have to switch from this role to the other role? And I would use those same techniques to switch from your role as an actor to your role as a copywriter.” – Nicki
“If a task has been on your list for multiple days, then it’s too big. And so I think in your case, this might be a similar thing of instead of writing one pitch, break it down into all the teeny tiny steps that you need to do so that you can just chip away at it and not feel like you have to do this whole big thing. What are the micro steps you can take?” – Kate
“Copywriting is an awesome career. It’s awesome, but it’s still work, which means that there are plenty of days that you are not going to feel like doing it.” – Nicki
“If you know that the morning time is your most creative time, then don’t leave your copywriting until after you’ve done all of the other stuff because you’re going to come home, you’re going to be exhausted and your energy is not going to be there. You’re already exhausted from work and you’re just naturally going to try to fight yourself.” – Nicki
- Copywriting as a Creative Outlet for an Actor – James’s Story
- Can Copywriting Be a Side Hustle?
- Ep. 55: Building a Copywriting Side Hustle With a Full-Time Job – Claire’s Story
- Ep. 75: How to Be a Part-Time Copywriter with a Full-Time Job – Catching Up with Alicia
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
Last Updated on October 24, 2023