First things first: copywriters are not copyeditors. Copywriters ... well ... write copy! Copyeditors make sure any writing adheres to the client's style guide, in addition to paying very close attention to grammar and punctuation. (It's why copyeditors are crucial for content—there are simply more words on the page with content writing!) But you still need to self edit your … [Read more...]
What Software Do You Need to Run Your Copywriting Business?
I have a very firm rule when it comes to purchasing software for copywriters (and things for your business in general) … (And this probably traces back to when I started mine decades ago and bought a phone I never used, a business line I never used, letterhead I never used, and a desk and chair that were so much less conducive to work than my sofa.) My rule is this: You … [Read more...]
A Copywriter’s Digital Toolkit
Building a copywriting career isn’t easy—sometimes we need a little help. As you know, we don't recommend paying for any sort of software for copywriters unless it's going to pay for itself. (Or, unless you're so far along in your business that it doesn't matter!). But there are lots of free apps, sites, and software that allow you to keep track of your work, cut out … [Read more...]
Copywriting Q&A: How to Plan for the New Year
A new year means a fresh start—and a prime opportunity to jumpstart (or re-start) your copywriting business. Here’s how to plan your year to make sure it rocks. Read on… With 2016 fast approaching, it’s time to get ready to start this new year and hit the ground running. Here are three possible frameworks you can use to plan your year and make sure it’s as successful as it … [Read more...]