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Build Your Copywriting Business Podcast Episode Archive

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Ep. 121: Writing a Call to Action that Maximizes Engagement

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If you haven’t yet, you’ll probably see “CTA” all over creative briefs and project outlines. CTA stands for “call to action” and refers to the copy you use to tell the reader what you want them to do next. You need to give your audience a next step to take. (We’re writing the copy for a reason, right? We want the reader to buy the hand towel, sign up for the … [Read more...]

Ep. 120: Most Common Copywriter Backgrounds

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Successful copywriters come from all backgrounds and experiences, in fact, that unique perspective can make you a better and more valuable copywriter. Becoming a copywriter is not dependent on your background, but on how hard you are willing to work, if you are consistent and persistent, and if you are willing to follow the steps. Listen in as Nicki and Kate outline why your … [Read more...]

Ep. 119: From Copywriter to Managing a Team of Copywriters in Less Than 2 Years – Jenni’s Story

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When Jenni joined the Comprehensive Copywriting Academy in April 2021, she was working in a marketing role. Writing was part of her day-to-day work, but, like most CCA students, she didn't know what copywriting was, much less that it was an entire career! Before she even finished the course, she was landing her first clients. Spoiler: in less than two years, she was managing a … [Read more...]

Ep. 118: What’s a Unique Selling Point?

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A unique selling point or unique selling proposition (USP) tells your prospective clients why they should hire you versus any other copywriter. What do you have that no other copywriter brings to the table? If you're instinct is to say, "Nothing! There's nothing unique about me!", then you'll want to listen in.  Whether you're just starting out or you've been copywriting … [Read more...]

Ep. 117: Best Free Software for Copywriters

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It's very tempting to purchase software to make us feel professional. But taking action and landing clients is what makes you a professional copywriter. Making professional purchases is often a distraction from doing the work we need to do. That said, there is tons of software for copywriters that has a free level and today Nicki and Kate are talking about … [Read more...]

Ep. 116: How to Handle Negative Copywriting Feedback Like a Pro

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Getting feedback is not, by its nature, negative. Copywriters should all expect to get feedback other than "this is amazing, thank you!" We're not in our clients heads. There may just be information they forgot to share or you didn't think to ask—it's a collaborative process!  But what happens when a client isn't happy with the quality of the work or how the project … [Read more...]

Ep. 115: This Teacher Wanted More Work/Life Balance…and Found It with Copywriting – Charlotte’s Story

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Just a few months ago, Charlotte had no idea what copywriting even was! She set the goal of replacing her teaching income by August of 2023, when her youngest child started going to school. Spoiler: she replaced her income within six months of joining the Comprehensive Copywriting Academy. On this episode, Nicki, Kate, and CCA student Charlotte talk about the transition from … [Read more...]

Ep. 113: Copywriting Client Didn’t Pay? Here’s What to Do

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One of the biggest worries copywriters (and freelancers in general) have is: what if I do a project...and then my client doesn't pay me? First, the good news: this is so unbelievably rare. Clients are running businesses. And, if they want to stay in business, they're going to want to pay you (and any other service provider they work with). But, what happens if a … [Read more...]

BONUS Laser Coaching: Lower the Pressure on Pitching

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If you find yourself putting off pitching because it feels intimidating, you’re not alone. But in order for pitching to feel less intimidating you need to START pitching. On this bonus podcast episode, CCA student Alex joins Nicki and Kate for a Laser Copy Coaching session to dig into why she finds pitching overwhelming. If you're looking for guidance on how to overcome … [Read more...]