Before joining the Comprehensive Copywriting Academy, Amy had tried numerous jobs. But she hadn’t found the one that made work-life balance actually achievable. She wanted to earn the income she needed for her family, but her far bigger goal was having a job where she was able to relax and control her own day.
Listen in to hear Amy’s story, including her advice for introverts, as well as tips for combatting resistance and reaching your goals.
Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[3:00] After being told her whole life that she should be a writer Amy didn’t know how to make that happen so she went to school for English, where she didn’t find herself doing much writing either.
[5:30] When Covid hit Amy was able to skip her long commute and be home every evening for bedtime, and she realized something needed to change and wanted to continue working from home. She explored teaching English online, transcribing transcripts, writing blogs and self publishing. And then she heard about copywriting (from her husband)!
[8:20] Amy started with the CCA in February 2022 and took her first project in June of that year. She normally flies through programs and her studies but knew this was different and decided to really take her time.
[10:00] Amy’s financial goal was to exist and not be stressed, to be able to relax and control her own day, all of which she has achieved. She and her husband bought a new home, closer to family, and went on their first family vacation!
[12:00] After dealing with anxiety for many years and attributing it to her previous jobs, she has had time to reflect on what causes and inflates it, and has allowed herself to reach out for help. The CCA Student Only Facebook group has been such a pivotal point of Amy’s copywriting journey, and a great place to ask for help and feedback.
[21:30] You can’t improve your work if you aren’t getting feedback. And copywriting is a very collaborative task. To combat the fear and stress of feedback Amy considers everything she’s done as a draft, it can always be changed and updated and improved on.
[25:30] When Amy is facing imposter syndrome she asks herself what she would tell a student to do.
[30:00] When answering questions in the Facebook group Amy doesn’t mind answering the same question over and over, she wants to be supportive for the students and understand where they are coming from.
[35:00] The more you can say “YES” to your own questions about pitching and posting and asking questions the better.
“For my place in life, my goal was to be able to exist and not be stressed and do certain things. So, my big measurements for this have been ‘can I relax, can I control my own day?’ And the further wins—other than obviously making more and making enough [money]—we were able to sell our house in Nevada and move back to New York State, which we couldn’t do with our old jobs. So, now we’re near both our families … We went on our first vacation ever—me, my husband and my son—because before we had to ask for time off and we could never get the same time off. So, that stuff has been really where I’m like, ‘this is it. This is right, I’m going to do this forever.'” – Amy
“I love that you mention this because it doesn’t have to be a number goal, it can be a quality of life goal and how amazing that you have been able to craft the life that you want to be leading.” – Nicki
“Is it easy? No. Is it doable? Absolutely. And you have to reach out for help. That’s one thing that really attracted me to the course too, knowing that it was lifetime so I could mess up and leave and come back or whatever I thought was going to happen.” – Amy
“My main feedback is ‘clear over clever’ because we’re all thinking we have to be so clever, have to be so witty, that’s how we’re going to get the attention. But you don’t have to be—and that’s good news, too! It’s hard to be clever and witty all the time.” – Amy
“I’m saying this as an introvert, putting myself out there is literally just talking to people on Facebook groups. I’m not going to networking events yet. I might at some point, but [responding in Facebook groups] can be the extent of putting yourself out there if you’re worried about [networking].” – Amy
“A good way to short circuit your overthinking is ‘Should I pitch them? Yes.’ The answer is yes, just go with that. ‘Should I ask this person if they want help with their book description? Yes.’ There, you don’t have to worry about it. The answer’s yes. What are they going to say? No? That’s fine. People say ‘no’ to me all the time, too, in case people think that doesn’t happen … they can say no and that’s fine. It’s not me. They’re not saying no to me the person, just that project.” – Amy
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Last Updated on July 4, 2023