When you’re building your copywriting business, it can be easy to while hours away working on tasks that aren’t actually driving you any closer to your goals. Often if we are feeling a little bit of resistance about taking the next step, we default to doing the stuff that doesn’t have as much of an impact, like posting on Instagram or dare I say watching Netflix!
Once you do start taking your business seriously, even though it may feel uncomfortable at times, you will transition from having a hobby to having a business. In today’s episode, Nicki and Kate discuss how putting on your CEO hat can truly propel your business forward and at least double your income.
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Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[2:23] People can be reluctant to work on their career mindset but embracing one subtle mindset shift will at least double your copywriting income.
[4:27] Putting on your CEO hat and treating your copywriting business like a business, as opposed to a hobby or side hustle, will propel you forward.
[6:53] There are some telltale signs when you are not treating your business like a business, including letting yourself off the hook too frequently.
[9:41] Viewing the different aspects of your business from the perspective of a CEO is a great tactic to keep you on track.
[12:26] Adjust your schedule to complete tasks at a time which works for you and set out the steps you need to do during that time. Making sure it is a realistic amount of work to complete in the allocated time is also important.
[16:52] Letting the voice of resistance shout louder than your CEO voice will keep you in your safety zone because you’re not letting yourself take it seriously.
[20:46] When you do start taking your business seriously, despite knowing it will be uncomfortable at times, you will transition from having a hobby to having a business. Then you can really start driving more income.
[22:14] Pitching is the direct line to growing your business and getting revenue. Everything else, like growing a social media presence, is ‘nice to have’ but won’t make as big of an impact.
[25:18] This mindset only comes when you fully embrace being a business. Once you go all in with your focus, it’s inevitable you will see success.
Must-Hear Takeaways
As with every episode, we highly encourage you to listen to the entire conversation! But here are a few of the highlights:
“There comes a point in your career where you go, ‘OK, you know what? I’m going to take this seriously. I’m going to do this. I know that I’m going to be uncomfortable sometimes. I know that some things are going to kick up some self doubt. But I’m going to take this seriously and I’m going to wear the CEO hat and I’m going to do the things that I need to do to reach my goals, whether I feel like it or not.’ Because that’s when you truly transition from having a hobby to having a business.” – Nicki
“Pitching is the direct line to growing your business. All the other stuff is a nice to have.” – Kate
“Often if we’re feeling a little bit nervous about taking the next step, we’re going to default to doing the stuff that doesn’t have the big impact.” – Nicki
“It’s not going to be until you take your responsibilities as a copywriter seriously that you’re going to see any success as a copywriter. It doesn’t just fall in your lap.” – Nicki
Mentioned on this Episode
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Ep. 140: Traveling Europe While Running a Copywriting Agency – Chris’s Story
Last Updated on September 10, 2023
