As copywriters, or any other type of professional quite frankly, we're always looking for ways to work smarter and happier. If that sounds like you, you'll want to check out The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier. Neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann have put together strategies that will help you … [Read more...]
How to Prevent Ego from Derailing Your Copywriting Success
As copywriters, we're often typing away on our computers, writing copy to deliver to our clients. So, it can sometimes come as a shock when we interact with our client and the feedback is ... less-than-stellar. As Brandon Black and Shayne Hughes explore, humans have a significant preoccupation with self-worth, which causes us to react to various situations with … [Read more...]
The Best Career Advice I’ve Ever Gotten
Today I thought I'd offer up a few gifts that, in a way, are a bit re-gifted: The very best business and career advice I've ever gotten. No matter your job, your career, or your goals, these gems should provide at least some wattage of a guiding light. They've served me well and I'm proud to pass them on to you, whether you use them in your copywriting career or … [Read more...]