Many of you have already read Start With Why by Simon Sinek, but in case you need a refresher, it explains what the most impactful leaders have in common: a deep reason, or “why,” for doing what they do. Without a why, the what you do won’t matter. You’ll eventually burnout, give up, or simply slog through each day.
But that’s not the book we’re recommending here (though we do recommend you read it!).
Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team is essentially the companion workbook to Start With Why.
The book includes both finding your personal “why” and a “why” for a group. For many of us, if we’re approaching finding our why for our copywriting careers, we’ll dig into the individual section.
This section takes you through the process of discovering the purpose, cause, or belief that drives you.
But that’s just the beginning.
Once you’ve identified your “why,” it’s time to figure out your “how,” as in how you bring your why to life! As Sinek explains, the hows aren’t aspirational. They’re how you act when you’re at the top of your game. By knowing the actions you take that allow you to be your best, you can ensure that you’re creating the environment in which you’ll thrive.
Finally, the “take a stand” section helps you “do the things you say you believe.” Basically: it helps you walk the walk. This is the hard part, but as anyone in the Comprehensive Copywriting Academy knows, anything worth doing is outside your comfort zone and taking action, even small actions, will help you get where you want to go.
So, what’s your why? Your true why? Dig into this workbook and discover it!
Your Turn! If you’re comfortable, share your why in the comments below!
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Last Updated on September 21, 2022
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