Many of you have already read Start With Why by Simon Sinek, but in case you need a refresher, it explains what the most impactful leaders have in common: a deep reason, or “why,” for doing what they do. Without a why, the what you do won’t matter. You’ll eventually burn out, give up, or simply slog through each day.
But that’s not the book we’re recommending here (though we do recommend you read it!). This book will take your personal introspection one step further.
Our Book Pick
Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team is essentially the companion workbook to Start With Why.
The book includes both finding your personal “why” and a “why” for a group. For many of us, if we’re approaching finding our why for our copywriting careers, we’ll dig into the individual section.
This section takes you through the process of discovering the purpose, cause, or belief that drives you.
But that’s just the beginning.
Identify Your Why and How
Once you’ve identified your “why,” it’s time to figure out your “how,” as in how you bring your why to life! As Sinek explains, the hows aren’t aspirational. They’re how you act when you’re at the top of your game. By knowing the actions you take that allow you to be your best, you can ensure that you’re creating the environment in which you’ll thrive.
Take a Stand
Finally, the “take a stand” section helps you “do the things you say you believe.” Basically, it helps you walk the walk. This is the hard part, but as anyone in the Comprehensive Copywriting Academy knows, anything worth doing is outside your comfort zone and taking action, even small actions, will help you get where you want to go. You’ll never grow if you don’t push yourself!
So, what’s your why? Your true why? Dig into this workbook and discover it!
Books for Copywriters to Improve Skills
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- Job-Seeker Advice
- Break Through Self-Imposed Roadblocks to Realize Your Full Potential
- Shift Negative Mindset
- Stay Focused Year-Round
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Your Turn
If you’re comfortable, share your why in the comments below!
*P.S. This page contains affiliate links.
Last Updated on January 29, 2024
I guess, for me, the best short answer is a better overall quality of life for me and my family. And by better quality, I mean financial stability, and being able to do more of what I WANT to do. Being able to spend more time with family and friends and being able to place a priority on my long-term health. Also, finally doing something for a living that I actually ENJOY. There are more reasons, but these are among the most important.
This is definitely a great Big Why, Derek! Write it down and post it somewhere you can look up when you’re working and remember what you’re working towards. The Big Why is a huge motivator when we’re feeling sluggish about work. And keep us posted on how it’s going!