Our team often gets asked which books we recommend for copywriters and we have a ton of recommendations (see them all right here). What can we say, our team loves to read! But, if you’re looking for the best-of-the-best, the ones that every copywriter—really, anyone who writes anything—should read, then these three books are the ones we keep coming back to again and again.
Many writers have already discovered this gem, but because I’m still shocked by the people I encounter who haven’t, I’ve got to include it here.
Lamott’s book was written primarily for creative writers, but the takeaways are easily useful for copywriters, too. Some of her most insightful advice involves attacking projects one small piece at a time, writing “sh*tty first drafts,” and using short assignments to get yourself going.
The middle of the book deals with ostensibly creative writing subjects like plot, characters and dialogue, but guess what? As a copywriter you’ve got to know how to tell a story, how to understand the character that is your audience and how to write in your company’s voice. Really—if you haven’t read this one yet, pick it up.
This classic is all about how to make marketing more effective by utilizing any of six universal principles of persuasion. From social proof to commitment and consistency, the principles are time-tested ways to create marketing copy that makes people take action.
As you read, you’ll also recognize how these principles are used on you every day. It’s a fascinating read, and one that’s essential to building your toolkit for effective marketing.
The best copywriters are the ones that can get down to work no matter the circumstances and churn out sparkling copy even when they’re not feeling “creative.”
This book explores how to change bad habits and create good ones and, as a writer, you can use it to eliminate project procrastination and the often-invoked but completely controllable “writer’s block.” And then, of course, you can put in place habits to build your business and improve your life. Not bad, eh?
Bonus: Copywriting Strategies by our own Nicki Krawczyk
Now, if you’re in the Comprehensive Copywriting Academy, you know there is far more to copywriting than anyone could back into any single book (that’s why the CCA exists!). But, if you’re curious to learn more, this book is a great way to dip your toes (or, really, your pinky toe) in.
It’s your turn! What books do you think every writer must read? Let us know in the comments below!
Last Updated on October 6, 2022