We talk all the time, but how often do we evaluate how effective we are at communicating? (And how often do we say we write copy, we don’t speak it?)
In It’s the Way You Say It – Second Edition: Becoming Articulate, Well-Spoken, and Clear, Carol A. Fleming shares how you can not only become aware of how you communicate, but how you can more effectively communicate with those around you (copywriting clients, your design partner, a project manager, and, yup, even your friends and family!).
Fleming, a speech consultant who specializes in vocal development and communication training, helps you understand how others hear you and how you can:
- Tackle speech issues
- Become a more dynamic speaker
- Increase clarity via word choice
- Face stage-fright fears
Loud talker? Fast talker? Soft talker? Indecisive talker? Fleming has tips for overcoming these common speech problems (among others!).
And while many of these tips are aimed at verbal communication, they’ll certainly help you with your copywriting. (Communicating clearly by choosing the right words? That’s what we do!)
There is even an entire section devoted to communication in the workplace. So, if you’re nervous about saying “no” to a client, asking for the raise, or ensuring your teammates understood you in the meeting right, you can find ways to most effectively get your message across in any setting.
So, while we know we’ll never speak copy, we can become more effective communicators as copywriters and ensure our verbal presentation is just as professional as the copy docs we deliver!
Your Turn! What are your tips for effective communication? Share them in the comments below and, if you read the book, let us know what you think!
Note: This page contains affiliate links.
Last Updated on May 12, 2022 by Nick Olds