Ever wonder what makes a banner ad actually work? As in: what separates a scroll-past banner ad from a stop-and-click banner ad? While Kate and I don't have the data from these ads, we do have some thoughts on 8 different banner ads. Some of these banner ads are single frames. Some are dynamic (meaning, they switch frames every few seconds).Some have solid … [Read more...]
Episode 276: Here’s Exactly What I’d Say on a Discovery Call
OK first things first so we're on the same page: A Discovery Call is one of the most important calls you have as a copywriter. This is where you and a client get on a 15 or so minute call and determine if you want to move forward together on a project. But what does that look like? And how do you move forward with the project? In this podcast episode, I'm sharing exactly what … [Read more...]
Episode 275: Freelance Copywriter Turned Nonprofit Comms Manager – Catching Up with Jen
Have your heart set on freelancing? A lot of copywriters do. And that was Jen, too. She was freelance or bust. In fact, the last time we talked to her, she was thriving as a freelancer, making upwards of 10K/month while home schooling her kids. So, why the heck did she take an on-staff job?! When you're really clear on what you want and why you want it, you realize there … [Read more...]
Episode 243 – Checklist for Taking Your Copy to the Next Level
You’ve written your copy. You’ve proofread it. You’re ready to send it off to the client… ...Or are you? In this week’s episode of Build Your Copywriting Business, we’re walking you through the often skipped step that comes between “done writing” and “client ready.”Think: a mini checklist—but not your typical copyediting or proofreading list. We’re talking strategy and … [Read more...]
Episode 236: Raising 2 Kids, Writing for Nonprofits, and Going at Your Own Pace – Stevi’s Story
If you've followed the Comprehensive Copywriting Academy for any amount of time, you know there are as many ways to shape a copywriting career as there are copywriters.Stevi's story is the perfect example of how building your career in a way that works for you is essential to long-term success.And what works for you may change. And then change again.On this … [Read more...]
Episode 229: Changing a Habit? Here’s the Cycle You’re Going Through
🟢 Good news: we always have the option to learn and grow as humans. 🟡 Bad news: improving ourselves requires change. And change requires you to go through a 5-stage emotional cycle. 🔴 The worst news: most people are doomed to repeat stages 1 to 3 over and over and over again. Whether you're learning to write copy, attempting a consistent gym routine, … [Read more...]
Episode 209: 1 Tactic to Try for More Powerful Copywriting
When used correctly, storytelling is a powerful copywriting tactic. But why do I say "when used correctly?" Because sometimes copywriters and clients use storytelling in the entirely wrong way. On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down when and how to use this tactic. Plus, we're giving some examples of storytelling in … [Read more...]
Summer Rewind: Ep 15. Traits of the Most Successful Copywriters
Learn the indispensable traits that forge a successful copywriter with Nicki and Kate. From resilience to creativity, learn the insider attributes that could shift your writing career into high gear. It's not just about witty words; it's the hustle, learning curve, and more in this value-packed discussion. Are you embodying the characteristics that clients covet? Tune in and … [Read more...]
Summer Rewind: Ep. 17 How to Set Your Copywriting Rates
One of the biggest reasons that people “don’t make it” as a copywriter? Undercharging. (Or worse, charging by the word.) But on the flip side, you also have to be careful not to overshoot the market rate for your expertise. As you can already see, pricing your services is a delicate balance to master. And with no exact formula to tell us how to do it, calculating your rates can … [Read more...]
Summer Rewind: Ep. 46 Are the Best Copywriters Introverts or Extroverts?
If you’re someone who thrives on interactions with other people, you might be wondering if the sit-alone-at-a-desk-and-write copywriter lifestyle would work for you. Equally, if you’re more introverted, you might be worried about client interactions draining all your energy. Whichever camp you find yourself in, we want to make sure you get the most enjoyment out of your … [Read more...]