As copywriters, or any other type of professional quite frankly, we’re always looking for ways to work smarter and happier. If that sounds like you, you’ll want to check out The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier.
Neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann have put together strategies that will help you find your “sweet spot” (those moments when you’re performing at your peak), regulate your emotions (a.k.a. keep your cool on client calls), sharpen your focus for longer stretches, eliminate bad habits, build healthy habits, learn more effectively, and more.
The authors talk about looking at setbacks as temporary and to look at these setbacks as a challenge versus treating them as threats. This is part of regulating our negative emotions in order to perform at our best.
You’ll also be happy to know that this idea of “peak performance” is not about operating in a state of stress. In fact, when you’re operating at your best, you aren’t stressed. Instead, you feel like your tasks are easy to accomplish, you feel creative, and ideas come to you. It sounds like a copywriter’s wildest dream, right?
The book also digs into creating psychologically safe workplaces. As an on-staff copywriter, you have the opportunity to create a positive environment for your team. But you also have that opportunity when you’re a freelancer, too! We need to make sure we’re appreciating and respecting our own work, whether on staff or as a freelancer. If you wouldn’t tolerate a boss yelling at you or talking down to you, why would you tolerate doing it to yourself?
So, if you’re ready to overcome unnecessary blocks you’re creating for yourself and find your copywriting flow state, give this book a read and let us know what you think!
Your Turn! What tactics do you use to work smarter and happier? Share it with the community in the comments below!
Last Updated on May 12, 2022 by Nick Olds