Normally, I’m wary of using a clickbait-y style headline like this one, but in this case, it’s true: Making this change will easily double your income, if not increase it even more.
And I warned you that it’s subtle, so I’m going to need you to stick with me for just a bit to explain exactly how implementing it will make such a monumental difference.
So what is this subtle shift?
It’s treating your business like a business.
Here’s the thing: Most of us come to copywriting from another full-time job or other full-time responsibility. Maybe the goal is to transition to copywriting full-time or maybe the goal is to keep it as a part-time opportunity. Either way, most people treat “side hustles” like this like bonus work. Really, like something a step or two above a hobby.
And that is seriously getting in the way of your success.
What happens when you don’t treat your business as a business?
• You let yourself off the hook when you don’t feel like studying or practicing.
• You settle for “good enough” in your practice work.
• You let your self-doubt or insecurity get in the way of taking the steps you know you need to take, like doing the practice work, reaching out to designers, or pitching clients.
• You don’t dedicate consistent time to taking action and making progress.
• You don’t have clear goals for where you want to be and you don’t have a plan for how to get there.
Now, let me ask you a question. Do you think the CEO of any company would put up with ANY of that for even a moment?
Sara Blakely, Daymond John, Oprah, Elon Musk, or insert-your-favorite-business-leader here would NEVER let any of that slide.
And you can’t either.
When you’re running a business (and—surprise!—you are) you have to treat it just as seriously as any other CEO would treat their businesses.
You, as a person, might feel some temporary self-doubt, but as the CEO, you wouldn’t dream of letting that get in the way of taking the necessary action.
As an average person, it’s easy to think, “Ooo, I’m nervous about sending out these pitch emails.” But a CEO would recognize that that action is essential to the survival and growth of the business, so they would just DO IT.
They might, personally, feel a little nervous, but they don’t let feelings get in the way of what must be done.
Are you getting the distinction here? When you’re running a business, there’s no equivocating and no indulging in fear or negativity. There’s just figuring out what needs to be done and doing it.
Now, I’m not saying that it’s easy to be the CEO of a business, and getting to that mindset takes a lot of personal growth and a lot of willingness to face your fears and perceived limitations and move past them.
But until you embrace that your business is, in fact, a business and, as such, you are the CEO of your business, you’ll never see the success you want to see.
(And, by the way, this goes for those of you who want full-time, on-staff jobs as copywriters, too. You are the CEOs of your own careers and you have to act accordingly!)
When you come up against something that makes you uncomfortable or that you don’t feel like doing, ask yourself “What would a CEO do?” and then (here’s the challenge) do THAT.
Average people give in to their fears, insecurities, and laziness, and let all of that keep them from doing what they want to do. You have to be stronger than that very strong internal desire we ALL have to be average and stay in our comfort zones.
You have to step up and be the CEO.
Your turn! Are you willing to commit to treating your business as a business and being the CEO of that business? Let me know in the comments below!