As copywriters, we do a lot of work on our own. After all, the actual writing of copy is a fairly solitary job. But often, we need to collaborate. With designers, yes, but also with project managers, marketing managers, and other key stakeholders within an organization. This is true whether you work in an ad agency or on an in-house team. Even as a freelancer, you may not … [Read more...]
Book Pick: Why Your Obsession with Money is Getting in the Way of Your Copywriting Success
Money: whether we're thinking about how much more we want to make in our copywriting business or, alternatively, how scared we are to not make money as a copywriter (or both!), our hang-ups about money are often what cause us to hold ourselves back or even prevent us from fully committing to and pursuing our copywriting careers. If you're the type of person who has been … [Read more...]
Opening a Business Bank Account as a Copywriter
Note: We are not legal experts or tax preparation professionals, so always consult an accountant, tax prep professional, or attorney if you have concerns. This information is aimed at copywriters in the United States. Copywriters in other locations may find this information useful for determining what questions they need to ask and answer based on their country, region, or … [Read more...]
Use an Entrepreneur Mindset to Double Your Copywriting Income
Normally, I’m wary of using a clickbait-y style headline like "This One Tactic Will Double Your Income." But in this case, it’s true: Making this change will easily double your income, if not increase it even more. And I warned you that it’s subtle, so I’m going to need you to stick with me for just a bit to explain exactly how implementing it will make such a monumental … [Read more...]
Should a Money Mindset Matter to Copywriters?
If you spend any time online among entrepreneurs and business owners, you’ll already be familiar with a very popular topic: the “money mindset.” If you don’t, here’s what it refers to in nutshell: Your money mindset is how you think about your finances and about money in general. People with a positive money mindset believe that they can make as much money as they want … [Read more...]
Why Most Advice About How to Price Your Services is Dead Wrong for You
I was watching an online training about freelancing a few weeks ago, and something the trainer said threw up a big red flag. (By the way, I’m always taking new trainings and watching webinars to pick up whatever new tactics are out there. I strongly encourage you to do the same. You may know a ton already, but there's always a new insight to gain.) Anyway, this trainer … [Read more...]
The Cardinal Sin for New Copywriters
When you're just starting work, you'll do practically anything to get it—including making an offer that's sure to tank any chances you have of making money or being respected. Oh, and did I mention that the majority of new copywriters make this mistake? Read: It's a big problem. Let's make sure you avoid it. Before you land your first copywriting client, or even after you've … [Read more...]
For Love or Money
How you organize your time can have a major effect on how much money you bring in. But what should you do when you have a project that you want to work on that won't pay you very much? There are going to be many points during your career when people want you to work for them, but they want you to work for less than your standard rate or just generally less than you deserve. … [Read more...]
How to Price Copywriting Services: By the Minute? The Hour? The Word?
Discussing rates or salaries is uncomfortable for most people. Of course, how to price copywriting services has another layer of discomfort because you can charge for copy projects in a couple of different ways. Do you charge by the word? By the minute? Something else? (Spoiler: It's something else. Copywriters charge by the project). In fact, charging by the word will … [Read more...]