• What is Copywriting?
    • Why Copywriting is One of the Most Enjoyable, Flexible Careers
    • Answers to Your Top Questions About Copywriting
  • Blog
    • Most Popular
    • Mindset & Professional Development
    • Portfolio
    • Business Development
    • Book Recommendations
    • Pitching
    • Copywriting Tips
    • Terms to Know
  • Podcast
    • Latest Episodes
    • Top Episodes for New Copywriters
    • Student Stories
  • Copywriting Course
    • Learn About the Comprehensive Copywriting Academy
    • CCA Student Sign In
    • CCA Next Level
  • CCA Reviews
    • CCA Student Wins
    • Videos: CCA Student Reviews
  • Store
  • About Us
    • About Us
    • About Nicki Krawczyk
  • Contact Us

Filthy Rich Writer

Tips, tools, & training for new and aspiring copywriters.

Tips, Tools and Training for New and Aspiring Copywriters

  • What does “Filthy Rich” mean? It means having a job you love, being good at what you do…and making great money doing it!

Too Afraid to Pitch? Business Owners WANT Your Copywriting Pitches

By Nicki Krawczyk 2 Comments

why clients want you to pitch them your copywriting services

When I tell my copywriting students that they need to pitch their copywriting services to potential clients, there’s often a lot of push back. 

A lot.

And I get it: They’re afraid of reaching out to strangers. Of bothering them. Of asking for their business. Of potentially not getting that business—or, what they anticipate will feel like rejection. The fear of pitching is real.

So some students try to push back. Or to find an “easier” way to do it—like using those job bidding sites like Upwork or Freelancer. (Here’s why those sites are a REALLY bad idea.)

And I’ve talked before about exactly why pitching is the only way to truly control your copywriting business’ success. (And if you missed it, here’s the post.)

But I want to look at it from a different angle today and I think it might really turn around your ideas about pitching.

We’re going to look at it from the perspective of the business owner.

A Real-Life Example From a Business Owner

When I started Filthy Rich Writer and the Comprehensive Copywriting Academy, it was largely run by me with the occasionally support from an expert in a given field or another. But several years ago, as I looked to bring more resources for CCA students, I realized I need to expand the team.

I was ready to hire a virtual assistant and possibly a Pinterest manager, too.I knew those roles would be great additions to the team.  

But my first thought was, “Finding these people is going to be a pain in the *ss.” I’ll do some Googling, I’ll ask for referrals. I’ll look for people and courses that train VAs and Pinterest Managers. And all of that is going to take forever and suuuuuuuck.

What I really want—what I dream of—is for these people to just find me. 

What a Pitch to a Business Owner Needs to Include

Now, I didn’t want just any person to find me. For example, I didn’t want to receive an email from someone pitching me on adding t-shirts to our business. I wanted an email from someone with skills and services that align with the business.

Because if I got an email from someone who was qualified, and if they’d taken the time to look at my site and offer some thoughts or ideas, I’d definitely hire them on for at least a trial period or project. 

(And if I got a pitch from someone I didn’t need at the moment, I’d save their info for if or when I do.)

It would make it SO MUCH easier for me if they would find me.

Let me rephrase that: It would make it so much easier if they would pitch me. 

And I’m not the only business owner who feels this way. In fact, I’ll guarantee that the vast, vast majority of business owners feel the exact same way.

Reframe Your Fear of Pitching

The best way to overcome your fear of pitching? Pitch!

But, if you need to reframe it in your brain, consider this: when you hold back your pitches, when you don’t send them, you’re doing a major disservice to everyone out there who needs you. It’s selfish!

When you pitch businesses—as long as the pitch is well-written, well-thought-out, customized to me, and offers some good points/ideas—you’re doing us a favor. 

You’re saving us from going out and having to try to find the right service provider. Instead of facing that whole hunt, you magically appear in our inboxes as the perfect solution to our problems.

You don’t need to be afraid of pitching—especially because it’s not even about you! It’s about providing a service, offering help, to people who may need you.

So, get out there and get pitching. 

Your turn! Do you have any other concerns about pitching potential clients? What are they? Let me know in the comments below…

Last Updated on September 19, 2022

Filed Under: Business Development

Interested in Copywriting? Get our Free Video Training!

Plus, get on the list for updates, freebies, and more :) 



About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 20 years.

Comments

  1. Jaime Wiebel says

    May 14, 2019 at 2:06 am

    Great post, Nicki and thanks for the encouragement about pitches. Can I just say as a Pinterest Manager, I have a couple suggestions looking over your site. One you don’t have any sharable pin size images. So even if I did want to pin this, which I would because it would do great on Pinterest, I don’t see anything to pin. And it needs to be easy. Finally, you don’t have a Pin button anywhere that I could find. But all those things are easy fixes. Let me know if you have any questions. I am happy to take another look and send over a few suggestions. Jaime

    Reply
    • Nicki Krawczyk says

      May 14, 2019 at 5:50 am

      Hi Jaime,

      Yep – that’s why we’re exploring hiring a Pinterest manager. 🙂

      Thanks for commenting!
      Nicki

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Click here to subscribe

Break Into Copywriting

Sign up to get our FREE video training, special resources, and more!



Click here to subscribe

Comprehensive Copywriting Academy

Join the copywriting training program that's helping people just like you build successful copywriting careers!

Comprehensive Copywriting Academy from Filthy Rich Writer

Portfolio Tips

3 Copywriter Portfolio Examples That Wow Clients
Do You Need to List Your Copywriting Services on Your Portfolio Site?
Should I Put Prices on My Website? What Copywriters Need to Know

Orange square with text reading award winning designs and free domains Squarespace
View our Affiliate Link Disclosure here

Recent Articles

Freelance Copywriter Benefits: How to Build Your Own Benefits Package
5 Books to Read Written by Copywriters
How to Give Copywriting Feedback
Setting Boundaries as a Copywriter
Self Edit Your Copywriting: Why It’s a Must & How to Do It
  • Facebook
  • YouTube
  • LinkedIn
  • Pinterest

Copyright © 2023 Filthy Rich Writer | About Us | Terms of Service | Privacy Policy| Business Affiliates