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Build Your Copywriting Business Podcast Episode Archive

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Episode 233: A Tribute to Mike Krawczyk

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Father’s Day is approaching and, if you don’t mind, I’d like to do something a little different with this episode of the Build Your Copywriting podcast. We lost my dad on Father’s Day last year and CCA students have probably heard me talk about how integral he was to me getting into copywriting to begin with. So, this week’s episode of the podcast is a short tribute to the … [Read more...]

Episode 231: Teacher Burnout, Guilt, and Getting Into a New Profession

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Raise your hand if you've recently felt:😮‍💨 Burnout.😟 Guilt from even thinking about taking time to rest (and combat the aforementioned burnout).😓 Extra guilt about considering changing professions.If you said "yes" to all 3, we're willing to bet you are a teacher.Today's episode of the Build Your Copywriting Business podcast is dedicated to the teachers in our community. If … [Read more...]

Episode 228: She Quit Her Full-Time Job with Her Second Copywriting Invoice – Jenny’s Story

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Raise your hand if your background has nothing to do with copywriting. 🙋‍♀️🙋🙋‍♂️ That's where 99.9% of us start, too! Jenny is no different: She spent 10 years as a tennis coach in the United Kingdom, where she's from, and New Zealand, where she has lived for more than 15 years. After another decade working for Tennis New Zealand, Jenny wondered if it was even … [Read more...]

Episode 227: How Do I Write an About Page? [Copywriting Tips]

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About pages are SO important: They're often the most visited page after the homepage. But so many copywriters get the purpose of these pages so, so backwards. As CCA students know, we often laugh that the "about" page is not about you. (Or, if you're writing the page for your client, not about them.) Effective about pages convey to the user what the company can do … [Read more...]

Episode BONUS: AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work

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AI is coming for your job next 😟 AI is wiping these people out of work 😰 Within 5 years, AI will destroy these careers 😱 People loooooove to click on sensationalist, put-a-stake-in-the-ground headlines. And the algorithm just feeds the drama. No one is clicking on headlines like "AI is changing the way these 5 job roles go about their work." But here's the boring … [Read more...]