Tips, Tools, and Tactics for Beginner to Boss-Level Copywriters
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"AI is taking all the copywriting jobs!"Sound familiar?Before you spiral, hit play on this week's episode of the Build Your Copywriting Business podcast. AI expert and copywriter Amber Smith is breaking down exactly why that narrative is wrong.Amber runs a successful agency serving powerhouse brands like Ann Taylor, Clinique, and Coach. She's been … [Read more...]
Freedom and security: those were two core values that Avalon identified. On this episode of the Build Your Copywriting Business podcast, Avalon is sharing how these core values grounded her decision making—and allowed her to identify and choose opportunities that align with these values. Using this as her guide, Avalon was able to: 🍷Transition from a career in the wine … [Read more...]
❌ Fancy logo❌ Color palette❓Personal brand You've probably heard us talk about all the shiny distractions when it comes to earning money as a copywriter. Is a "personal brand" another one? On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down what a personal brand is and whether or not you need one to succeed in today's copywriting … [Read more...]
Ever feel like the only way forward in your career… is up a corporate ladder that you don’t even want to be on in the first place? Yvonne did, too. After 15+ years in communications roles at mission-driven nonprofits, she knew things had to shift after the birth of her son.She asked a question many parents ask: “How can I do work I love, get paid my worth, and still be … [Read more...]
Ready for the truth about AI and copywriting?AI is shifting the way everyone does work. Including copywriters.YAWN! Boring. 🥱 Yup. That's a headline that doesn't get clicks."AI is destroying these 5 industries" does get clicks.On this episode of the Build Your Copywriting Business podcast, Kate and I are having a conversation about how technology, marketing, and the world have … [Read more...]
I am SO excited to share this summer reading list with you—straight from the Comprehensive Copywriting Academy community! We crowdsourced dozens of recommendations and (after a very heated debate) narrowed it down to 15 top picks: a mix of can’t-put-it-down novels and business-building gems. On this this episode of the Build Your Copywriting Business we’re breaking … [Read more...]
If you've followed the Comprehensive Copywriting Academy for any amount of time, you know there are as many ways to shape a copywriting career as there are copywriters.Stevi's story is the perfect example of how building your career in a way that works for you is essential to long-term success.And what works for you may change. And then change again.On this … [Read more...]
Meta’s making a major shift—and it’s about to change how ads work on their platforms in a big way If you’ve ever written (or plan to write) Meta ads for clients, this is something you need to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don’t recommend it unless you're trained to do it)... You … [Read more...]
I love this quote so much I have to repeat it: "I can't ask for permission. I just need to do it." That's what Holly said when she decided to draft a proposal for a copywriting position and present it to her boss ... ... even though she was working a full-time customer success position. ... even though she was well aware she had bills to pay and this was … [Read more...]
Father’s Day is approaching and, if you don’t mind, I’d like to do something a little different with this episode of the Build Your Copywriting podcast. We lost my dad on Father’s Day last year and CCA students have probably heard me talk about how integral he was to me getting into copywriting to begin with. So, this week’s episode of the podcast is a short tribute to the … [Read more...]
