Innovation starts with collaboration. In this episode, Nicki and Kate talk with their long-time friend and designer colleague Yoav Broum about all things design. He gives insight on what it is like from the design side of the house to collaborate with copywriters, what he does and doesn’t like about it, and how being virtual has changed the way he works.
If you want to produce stellar products for your clients, healthy collaboration with a designer is critical. Listen to this episode for an inside scoop on the world of copy-design teamwork!
(And pack a bag because we are all crashing Yoav’s seafood tower dinner post-COVID.)
A Sneak Peek at the Episode
[2:00] Nicki and Kate talk to their guest, Yoav Broum, about how he got started as a designer.
[4:10] They discuss one of the great things about creative careers being the potential for working with teams and mentors.
[5:50] Yoav talks about how he got into designing for copywriters. He has learned that you really cannot create something without other people whether that is a critique or just a second set of eyes.
[7:45] Nicki and Yoav talk about the best way to start out working with a designer – finding a designer/copywriter that is at the same level as you and bartering work so that you both get great pieces for your portfolios!
[10:00] When you have pieces in your portfolio that have been worked on by both a copywriter and designer, not only does it look great but it also shows potential clients that you can successfully collaborate.
[11:30] Yoav talks about what he does and does not like about collaborating and working together with copywriters.
[15:00] Yoav asks Kate and Nicki if as copywriters they ever “see” the design as they are writing the copy for a project. Spoiler alert: it all comes with experience!
[17:15] Nicki, Kate, and Yoav emphasize the importance of true collaboration with each other. Understanding that each person has their own tasks to complete to make sure the project works the way it should is crucial.
[19:15] Kate talks about struggling with the length of copy (low character count is hard to do!) Nicki laments, “You know it’s bad copy when you drive past a billboard and only catch a few words”
[20:16] Amazingly enough, Yoav has never really had any drama working with his copywriting peers! As long as everybody does their part of the project and is open to feedback and questions, it all goes smoothly and the end results are great.
[21:40] Kate shares a recent experience of having her copy being cut down by somebody on the client’s team. She shares how she handled it and Nicki has a few tips to make sure those situations are handled smoothly (like not throwing somebody under the bus in the meeting!)
[26:00] Nicki and Kate discuss what to do with copy options that you provided a client that they decided not to use (hint: save it!)
[30:00] Yoav talks about what it has been like working virtually as a designer and how he has been able to collaborate with teams in the online world.
- Why Copywriters Absolutely Must Have a Network of Designers
- 9 Tips for How Copywriters Can Work With Designers
- 5 Things Designers Wish You Knew
- How to Work With a Designer
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 15+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.